Documentation Index

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Marketing Pro v2 Home

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Marketing Pro v2

Use ServiceTitan Marketing Pro v2 to simplify your marketing efforts and boost your company's brand awareness. This powerful tool can help you increase revenue, membership renewals, and more.

GIF of Marketing Pro v2 screens.

Product overview

See Marketing Pro v2 in action

A quick look at the Marketing Pro v2 screens — from campaign creation and audience segmentation to analytics and reputation management.

Setup

To prepare for Marketing Pro, start with the basics, then set the stage for campaign success. For an even more comprehensive marketing solution, add Marketing Pro Ads and Marketing Pro Reputation to your package.

Setup checklist

Verify company profile information

Confirm that all information in your company profile is accurate, as this will automatically populate the Company Details settings in Marketing Pro.

Verify business hours

Confirm that your business hours are correct and up to date.

Review business units

Check that your business units align with your audience segmentation needs. Marketing Pro allows you to target customers by business unit.

Review job types and tags

Clean up your job types and tags to effectively target specific customer segments.

Review custom fields

Add any custom fields you want to use as merge tags and filters when creating campaigns and audiences.

Train CSRs

Ensure your customer service representatives (CSRs) are trained to set customer notification preferences for marketing content.

Validate recurring services

Ensure your recurring service types are set up so you can notify customers about upcoming services through your marketing campaigns.

Set up tracking numbers

Add tracking numbers to monitor leads from your marketing campaigns.

Register for SMS and MMS delivery

Complete the Register for Texting form to send text messages through SMS marketing campaigns. Otherwise, your messages will be blocked.

Enable chat

Set up the chat feature to create SMS marketing campaigns.

Required access

The Can access ServiceTitan Marketing Pro module permission is required. Contact your account administrator to have this enabled.

Once setup is complete

Launch, monitor, and analyze your marketing campaigns to get a better return on investment (ROI) for your marketing efforts.

Not yet a customer?

Request a demo on the Pro Products page, or reach out to your Customer Success Manager or Pro Account Manager.

Quick Start Guide — Marketing Pro v2

Step 1:Get started with Marketing Pro — launch, monitor, and analyze your marketing campaigns to get a better ROI for your marketing efforts.

Step 2: Configure your brand, email, and SMS settings from the Marketing screen.

Step 3: Build your first audience segment and launch a campaign from the Autopilot Library.

Key workflows

Explore the core areas of Marketing Pro v2 — from settings and campaign management to Reputation and Ads.

Marketing Pro settings

Efficiently manage your Marketing Pro settings from the Marketing screen and Settings.

Email Templates

Email templates let you quickly add content to your email campaigns. Use ServiceTitan's professionally designed templates or create your own.

Marketing Pro Ads Optimizer

Powered by Titan Intelligence (TI), Ads Optimizer improves ROI through automation and insight features including revenue import, bid experiments, and capacity awareness.

Troubleshooting & FAQ

Quick solutions to common issues and answers to frequently asked questions.

Frequently Asked Questions

Common questions about Marketing Pro v2.

Where do I find answers to frequently asked questions about Marketing Pro v2?

For answers to frequently asked questions about Marketing Pro v2, see Marketing Pro v2 - FAQ.

Where can I find answers to frequently asked questions about Reputation?

For answers to frequently asked questions about Reputation, see Reputation - FAQ.

What do I need to use Ads Optimizer?

Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. Ads Optimizer also requires Ads Measurement to be fully configured — this includes the Google Ads integration, Google Analytics integration, and Dynamic Call Tracking using DNI. If you're unsure, reach out to your Pro Account Manager (PAM).

Ready to grow your business with Marketing Pro?

Request a demo on our Pro Products page, or reach out to your Customer Success Manager or Pro Account Manager.