Documentation Index

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Pro Product

Marketing Pro

Use ServiceTitan Marketing Pro to simplify your marketing efforts and boost your company's brand awareness. This powerful tool can help you increase revenue, membership renewals, and more.

Marketing Pro overview

Product overview

See Marketing Pro in action

See how Marketing Pro simplifies campaign creation and management — from email and SMS to direct mail — all within ServiceTitan.

Setup

Marketing Pro gives you the tools to create targeted campaigns, build custom audiences, and track performance — all from within ServiceTitan. Before you launch campaigns, make sure your account is configured and your team is ready.

Setup checklist

Verify company profile information

Confirm that all information in your company profile is accurate, as this will automatically populate the Company Details settings in Marketing Pro.

Verify business hours

Confirm that your business hours are correct and up to date.

Review business units

Check that your business units align with your audience segmentation needs. Marketing Pro allows you to target customers by business unit, so it's important that these fit your marketing strategies.

Review job types and tags

Clean up your job types and tags to effectively target specific customer segments.

Review custom fields

Add any custom fields you want to use as merge tags and filters when creating campaigns and audiences.

Train CSRs

Ensure your customer service representatives (CSRs) are trained to set customer notification preferences for marketing content.

Add campaign categories

Add campaign categories to organize and track your marketing efforts.

Add pre-existing marketing campaigns

Manually add any existing marketing campaigns to monitor their performance alongside Marketing Pro campaigns.

Validate recurring services

Ensure your recurring service types are set up so you can notify customers about upcoming services through your marketing campaigns.

Set up tracking numbers

Add tracking numbers to monitor leads from your marketing campaigns.

Register for SMS and MMS delivery

Complete the Register for Texting form to send text messages through SMS marketing campaigns. Otherwise, your messages will be blocked.

Enable chat

Set up the chat feature to create SMS marketing campaigns.

Required access

The Can access ServiceTitan Marketing Pro module permission is required to set up and use Marketing Pro. Contact your account administrator to have this enabled.

Once setup is complete

Launch Autopilot campaigns, build custom audiences, and send targeted content through email, SMS, and direct mail — all from within ServiceTitan.

Not yet a customer?

Request a demo on the Pro Products page, or reach out to your Customer Success Manager or Pro Account Manager.

Quick Start Guide — Marketing Pro

After you purchase Marketing Pro and it's configured for your account, sign in to ServiceTitan to get started.

Step 1: Configure your Marketing settings

  1. Go to the navigation bar and click Marketing .
  2. Review your company's information and then click Confirm Information.
  3. On the Marketing Pro Settings screen that opens, go through each of the steps and configure your settings.
    Marketing Pro Settings screen
  4. When finished, click Save and Continue to return to the Welcome to Marketing Pro screen.

Step 2: Launch Campaigns

  1. Click Launch.
  2. Review the Autopilot campaigns selected for your business and make sure your logo appears correctly on the preview cards.
    Autopilot campaign preview cards
  3. (Optional) The campaigns provided are ready to launch as-is. If needed, click View/Edit to view more details about the campaign and make changes.
  4. Deselect any campaigns you don't want to launch yet.
  5. When finished, click Launch to launch your selected campaigns.

Your first marketing campaigns have launched. View their status on the Pro Campaigns screen that opens. For more, see Manage Marketing Campaigns.

Marketing Pro Settings

Key workflows

Explore the core workflows for Marketing Pro, Reputation, Ads, and Ads Optimizer.

Industry best practices

Tips and proven workflows to get the most out of Marketing Pro for your business.

Email templates

Quickly add content to your email campaigns using ServiceTitan templates or your own custom designs.

Audiences

Determine which customers receive what marketing content and when. Create audiences to retain or acquire customers.

Troubleshooting & FAQ

Quick solutions to common issues and answers to frequently asked questions.

Troubleshooting

Step-by-step guides to resolve the most common issues.

Frequently Asked Questions

Common questions about Marketing Pro, Reputation, and Ads.

What is Marketing Pro?

Marketing Pro helps you simplify your marketing efforts and boost your company's brand awareness. With this powerful tool, you can create marketing campaigns and send targeted content to customers through direct mail, email, or SMS text messages. You can also monitor campaigns to track customer engagement.

Marketing Pro can help you increase revenue, membership renewals, and more. For a more comprehensive marketing solution, add Marketing Pro Ads and Marketing Pro Reputation to your package. To get started with Marketing Pro, request a demo on our Pro Products page, or reach out to your customer success manager (CSM) or pro account manager (PAM).

How can I set up a phone number for a marketing campaign?

It's important that you assign a unique ServiceTitan phone number for every campaign that you run. This ensures that the revenue is correctly attributed to each campaign you create. You can use unassigned tracking numbers created in Phone Numbers in Settings, add a new phone number in Phone Numbers in Settings, or add a new number while building a campaign. For more, see Assign tracking phone numbers to Marketing Pro campaigns.

Does ServiceTitan Marketing Pro integrate with my current marketing software?

No. Different types of marketing software store and use customer information in different ways. For Marketing Pro to work optimally, it's important that all customer information comes from ServiceTitan directly and not any other source.

How can I manage my Marketing Pro subscriptions and billing?

To manage your Marketing Pro subscriptions and billing, reach out to your CSM.

Is there a way in Marketing Pro to track all Yelp traffic, including chat, calls, and SMS?

No, Marketing Pro cannot currently track all Yelp traffic. We can track calls made to the Yelp listing phone number as long as that tracking number is assigned to a Yelp campaign in ServiceTitan.

Is Marketing Pro required to integrate with CallRail?

No, Marketing Pro is not required to use CallRail. However, Marketing Pro can help you track those calls. Without Marketing Pro, you can only forward CallRail numbers to ServiceTitan numbers for basic call tracking.

Can I link multiple Google Ads accounts for different businesses to the same ServiceTitan account?

Yes, you can link multiple Google Ads accounts to a single ServiceTitan account. To easily distinguish between them, we recommend using a clear naming convention.

For example, if you have Business A and Business B, you can start each of Business A's campaigns with an A and each of Business B's campaigns with a B. You can then sort your campaigns alphabetically in ServiceTitan to track each business's performance.

Should I disable regular tracking conversions in Google Ads after integrating with Marketing Pro Ads?

You can choose to keep or disable your non-ServiceTitan conversions in Google Ads. ServiceTitan does not edit or affect your existing Google Ads conversions.

Can Dynamic Number Insertion (DNI) use local numbers in addition to toll-free numbers?

Yes, when setting up DNI, you can choose between local numbers or toll-free numbers. For more, see Dynamic Call Tracking using DNI Integration.

Why is Marketing Pro slow or lagging?

If you experience slow performance in Marketing Pro, follow these steps to troubleshoot common issues:

• Clear your browser cache and cookies.

• Try a different browser, such as Chrome or Firefox, to rule out browser-specific problems.

• Check your internet connection to ensure you have a stable and strong signal.

What should I do if my marketing emails are bouncing or being blocked?

If you suspect your emails are bouncing or being blocked, ask the customer to add noreply@servicetitan.com to their email Allow list or Safe list to ensure they receive all future messages.

Can I link a campaign to a business unit for job booking?

Yes, you can set a default business unit (BU) for a campaign in Settings > Operations > Campaigns. This speeds up job booking because the BU automatically populates when the campaign is selected. You can only assign one BU per campaign.

To set up the default BU: Step 1: Go to Settings. Step 2: In the side panel, go to Operations > Campaigns. Step 3: Assign the default BU to the campaign.

After you assign the BU, select the campaign first on the booking screen. The assigned BU automatically populates, and both the campaign and BU appear in job details. Note:You must select the campaign before the BU, otherwise this flow doesn't work. We also recommend checking the BU assignments for your job types to avoid any conflicts.

Why is the campaign cost not populating?

The campaign cost needs to be manually added for each campaign. To add a cost: Step 1: Go to the navigation bar and click Settings. Step 2: In the side panel, go to Operations > Campaigns. Step 3: Click Edit Cost. Step 4: Enter the campaign cost. Step 5: When finished, click Save.

How do I ensure campaigns target the correct customer contact?

Marketing Pro campaigns use only one email address per customer for follow-up communication. The system automatically sends to the first non-suppressed email address listed on the customer's profile.

Can I get Marketing Pro - Direct Mail but not get Marketing Pro - Reputation?

ServiceTitan Marketing Pro is available in a variety of different packages. For more information, reach out to your CSM.

Ready to grow with Marketing Pro?

Request a demo on our Pro Products page, or reach out to your Customer Success Manager or Pro Account Manager to get started.