ServiceTitan overview for App Marketplace partners

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Overview

ServiceTitan is the operating system that powers the trades. Founded by Ara and Vahe, whose fathers were hardworking contractors, ServiceTitan was created to bring powerful, modern technology to an underserved industry. Our mission is to help tradespeople run stronger, more efficient, and enduring businesses. For over 12 years, ServiceTitan has led innovation in the trades, growing to:

  • 12,000+ businesses served

  • 3,000+ employees dedicated to the trades

  • 40M+ jobs completed annually

From family-owned shops to large, multi-location operations, ServiceTitan empowers contractors across residential, commercial, service, and construction sectors to achieve consistent, profitable growth.

Benefits

Advantages

ServiceTitan helps customers manage, grow and further professionalize their businesses, positioning them to realize the following impactful outcomes:

  • Accelerate revenue: Our powerful suite of products helps customers drive more sales, leading to an average of 24% revenue growth within their first nine months.

  • Drive operational efficiency: Our platform helps to increase overall productivity by seamlessly integrating our customers’ often fragmented business processes. Tools like dispatching and real time analytics in ServiceTitan give our customers greater accountability and control by automating processes and improving efficiency.

  • Deliver a superior end-customer service experience: Our tools enable trade businesses to provide a modern, convenient, mobile-first customer experience that consistently earns five-star reviews and builds strong brand loyalty.

  • Provide a differentiated employee experience: Our cutting-edge software improves daily work for office staff and can directly increase commissions and earning potential for field technicians.

  • Heighten business owners' visibility, control and peace of mind: Our platform offers real-time insights into key business workflows through customizable dashboards that can be accessed anytime, anywhere, giving business owners full control and confidence.

Key workflows

Our end-to-end platform is purpose-built to accelerate business performance across all roles—from owners and technicians to office staff.

The platform is designed to address key workflows in a trades business, providing tools that:

  • Accelerate growth

  • Drive operational efficiencies

  • Deliver superior customer and technician experiences

  • Monitor key business drivers and outcomes

Our offerings are structured into three main product categories: Core, Pro, and FinTech.


Core Products

Pro Products

  • Marketing Pro: All-in-one marketing automation solution for the trades. Marketing Pro leverages customer data and allows customers to capture more opportunities with automation across the entire customer journey. 

  • Contact Center Pro: Delivers next-level call center efficiency, transforming the call booking experience by streamlining customer interactions across multiple ServiceTitan accounts—all from a single, centralized platform.

  • Scheduling Pro: Streamlines the online booking process, helping convert quality leads with less time, effort, and attention from trades businesses. Work orders go straight to the ServiceTitan Dispatch board, so there's less scheduling work and less friction for customers.

  • Dispatch Pro: Powered by Titan Intelligence (TI), Dispatch Pro uses a contractor’s settings, machine learning, and hard constraints to predict the value of incoming jobs and technician performance. It then finds the optimal way to handle those jobs by assigning the best-matched available technician or suggesting optimization.

  • Fleet Pro: A fully-integrated, trade-specific fleet management platform created in cooperation with our telematics partner Azuga.

  • Field Pro: An AI field intelligence platform that helps every technician and sales rep improve performance in the field. Technicians receive pre-job briefs, automatic call recordings, and access to equipment documentation, guided diagnostics, and real-time troubleshooting.

  • Pricebook Pro: An industry-leading pricebook featuring a range of services, materials, and equipment equipped with tools to minimize work and enhance pricing decision-making.

Fintech

  • Payments: ServiceTitan provides several methods for accepting payments for jobs and projects —from technicians swiping credit cards in the field, to office employees applying customer credits to an invoice,

  • Integrated Financing: Enables contractors to close more jobs and increase ticket sizes by providing integrated first look and second look financing partners directly into ServiceTitan with no additional fees.

ServiceTitan roles

Roles

  • Managed tech (MT): Any technician generating revenue for the company, usually inclusive of the following roles:

    • Service / maintenance techs: Service technicians diagnose and repair systems while maintenance technicians tend to perform routine preventative maintenance.

    • Sales technicians / comfort advisors: This role is a hybrid of a technician and a salesperson. The comfort advisor assesses a customer's needs and provides recommendations for new equipment installations, such as a complete system replacement or an upgrade to a more efficient unit.

    • Install technicians: Installs new systems and removes old equipment. The install technician is responsible for the entire process, including setting up a new unit, connecting any ductwork and electrical components, and hauling away the old system. For more, see Managed technicians and non-managed technicians in ServiceTitan Mobile.

  • Office employees: Any employee not in the field, usually inclusive of the following roles: 

    • Customer service representative (CSR): Answers phone calls and emails to schedule service appointments, answer customer questions, and handle administrative tasks.

    • Dispatcher: Coordinates and optimizes the daily schedules for all field technicians. This includes assigning jobs, managing real-time changes, and ensuring timely service.

    • Install coordinator: Manages the logistics for all new equipment installations. This role is responsible for ensuring that new units are ordered, received, and delivered to the job site on time, and that old units are removed.

    • Accountant: Manages all financial records, including payroll, invoicing, accounts payable, accounts receivable, and financial reporting.

    • Marketing manager: Develops and executes marketing campaigns across various channels, such as billboards, and online directories. The main goal is to generate new leads and job opportunities.

    • Warehouse manager: Oversees all warehouse operations. This includes managing inventory, stocking materials, organizing equipment, and preparing supplies for technicians.

    • Field manager: Supervises all field technicians and oversees job sites. The main responsibilities are to ensure that jobs are completed on time, within budget, and to the highest quality standards.

  • Titan Advisor: TitanAdvisor is an automated best practice guide that helps you get the most out of ServiceTitan. TitanAdvisor makes personalized recommendations for features your organization can implement to achieve your business goals.

App Marketplace program guidelines


Product & Integration

Do

Don’t

Collaborate with the Certification team to ensure efficient building and optimal workflows.

Don't build a fragile integration. Work with the App Marketplace team by contacting them at

appmarketplace@servicetitan.com

to maintain it through ServiceTitan updates.

Focus on high-value use cases that complement ServiceTitan. Solve a specific, painful problem for our Ideal Customer Profile (ICP).

Don't replace core ServiceTitan functionality. Your solution must enhance the platform, not compete with existing features.

Strictly adhere to API terms and best practices. Ensure your integration is reliable, secure, and protects customer data.

Don't distribute your app outside your dedicated developer environment due to security and reliability risks.

Go-to-market

Do

Don’t

Align your messaging with the ServiceTitan narrative and speak the industry's language.

Don't disparage ServiceTitan or its products or services, or promote your app in a way that disparages our competitors.

Use the ServiceTitan Marketplace as the source of truth. Ensure your listing is detailed and clearly articulates your value proposition

Don't publish non-standardized content, such as, press releases or social media without approval from the App Marketplace team.

Train your customer-facing teams, like sales, marketing, support, and more to speak confidently about the ServiceTitan integration and how to troubleshoot.

Don't neglect social proof. Joint case studies and customer testimonials are powerful selling tools—prioritize them.

Relationship management

Do

Don’t

Thoroughly understand the Partner Program Agreement, including the standardized benefits and obligations for Silver, Gold, and Titanium tiers.

Don't be vague about your value. Have clear, quantifiable metrics on how your app increases efficiency, revenue, or Customer Lifetime Value (CLV).

Establish clear points of contact with your partner team at ServiceTitan for support, GTM collaboration, and technical questions.

Don't wait until you have a problem to reach out to your ServiceTitan App Marketplace Team. Maintain regular, proactive communication about progress, roadblocks, and roadmap updates.

Engage with the ServiceTitan community and at events like the annual Pantheon conference to build relationships with the team and customers.

Do not contact the ServiceTitan Sales, Product, Engineering, or Customer Success teams directly. Coordinate all communication and collaboration through the App Marketplace team.

Additional resources