Overview
After specifying the goal and audience of your direct mail campaign, writing personalized content should be your main priority. With Direct Mail in Marketing Pro, you can send postcards through the mail. Direct mail campaigns play a primary role in drawing and keeping the attention of your customers.
Who uses this feature
Marketing managers, business owners, and other marketers on your team
Primarily for Commercial Service & Replacement and Residential Service & Replacement business types
Things to know
Your postcards are printed, addressed, and sent automatically 5-7 business days after your campaign is launched.
Campaign cost is calculated by the number of cards sent, so you can always see how much you have spent and make informed marketing decisions.
You can manage actions on your campaigns such as edit, clone, and more. For details, see Marketing Pro Campaign Manager Overview, Actions you can take in Marketing Pro Campaign Manager, and Actions you can take in Marketing Pro Campaign content.
Create a direct mail campaign
Go to Marketing Pro.
In the side menu, click Campaign Manager.
Click Create Campaign.
After you create the campaign, add the campaign goal, select the segment that will receive this campaign, and then proceed to the Content section.
Create direct mail campaign content
On the Content screen, click the Plus
icon.Select Direct Mail.
On the Direct Mail # popup that opens, click Add Content.
Select the postcard size you want to use. You can choose between two sizes: 4x6 inch or 6x9 inch postcards.
Enter your message details for the postcard. The details depend on if you're creating a 4x6 or 6x9 inch postcard. For more, see:
When finished, Click Save and Continue.
Click Save.
Enter message details for 4x6 inch postcards
Enter the following message details for 4x6 inch postcards:
Front: Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1875x1275 pixels.
Note: You can upload an image larger than the specified dimensions, but you'll need to crop it to fit those dimensions.
Back: Enter the postcard message:
Note: Do not add emojis, special characters, or custom font formatting to the postcard heading or body. Our third-party printing provider only supports plain text for these fields.
Heading: Large text that appears at the top of the back of the postcard. We recommend entering something attention-grabbing here as it's the first thing customers see on the back of your postcard.
Body: Normal-sized text that appears underneath the heading.
Logo: If you already uploaded your company logo in Settings, you see it here. If not, click Upload Image, and select your logo to upload from your computer.
Note: The image size must be at least 180x180 pixels.
Enter message details for 6x9 inch postcards
Enter the following message details for 6x9 inch postcards:
Front: Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 2775x1875 pixels.
Back: Upload an image for the back of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1388x1875 pixels.
Note: You can upload images larger than the specified dimensions, but you'll need to crop them to fit those dimensions.
Send a second direct mail campaign
Campaigns can be a single postcard sent repeatedly, or different postcard templates sent sequentially on a delay.
To add a second direct mail campaign click the Plus
icon. then select Delay. 
Enter the number of Days, Hours, or Minutes you want to wait before sending the next postcard for the campaign. You can add a wait time of up to 1,000 days between postcards.
Click Save.
