Capture and reply to Google Local Services Ads message leads in ServiceTitan
This new feature brings the message leads from your Google Local Services Ads into ServiceTitan, so your team can answer people who ask for a quote instead of losing them to a faster competitor.
Available inProMax
Feature type
New Feature
Industry
All business types
Roles
AdministratorsCSRs
Region
United States
What's new
Google does not pass Local Services Ads message leads into ServiceTitan today, so a person who taps Get Quote on your ad lands in Google's own inbox and stays there until somebody remembers to check it. Some businesses have wired up outside tools to bridge the gap. Now you can turn on Lead Sync inside your Google Ads integration and have those message leads flow into ServiceTitan on their own, with an automatic first reply sent back through Google in your business name. If you have Virtual Agent or ServiceTitan Max, Speed to Lead can then carry the conversation and book the job.
Workflow comparison — before & after
← Before
✓ After
1.Somebody taps Get Quote on your Google Local Services Ad.
1.An administrator connects your Google Ads account and maps your campaigns.
2.The message sits in the Local Services Ads inbox inside Google.
2.In the Google Ads integration, they open Lead Sync and switch on Local Service Leads (Message) for each connected Local Services Ads account.
3.A member of your office team has to remember to sign in to Google and check that inbox.
3.They write the automatic reply that goes out when a message lead arrives.
4.They copy the details into ServiceTitan by hand, or the lead is missed.
4.Somebody taps Get Quote on your ad, and ServiceTitan picks the message up and creates the record for you.
5.Your automatic reply goes back to that person through Google, and Speed to Lead can carry the conversation from there.
⚠ You pay Google for every Local Services Ads lead, so a message nobody answers is money already spent. Reply speed also affects where your ad ranks, which means a slow answer costs you twice.
✓ Every message lead you pay for reaches your team, and the first reply goes out in about two minutes without anybody watching an inbox.
How it works for your industry
Residential Service and Replacement
- A homeowner with no heat taps Get Quote on your ad at 9pm, and your automatic reply reaches them before they message the next company on the list.
- Your heating, ventilation, and air conditioning (HVAC) team sees the request in ServiceTitan the next morning with the address already attached.
- A weekend plumbing request no longer waits until Monday for somebody to check the Google inbox.
Commercial Service and Replacement
- A property manager asks for pricing on a rooftop unit (RTU) through your ad, and the request lands with your commercial team instead of a shared inbox.
- Requests that arrive while your office is closed still get an answer the same evening.
- Your team can see which Local Services Ads campaign produced each commercial enquiry.
Residential Construction
- A homeowner planning a remodel asks for a quote, and the conversation starts in ServiceTitan rather than in Google.
- Early enquiries that would have gone cold now reach an estimator.
- You can tell how many of your remodel leads came from Local Services Ads.
Commercial Construction
- A general contractor requests pricing through your ad and gets a reply the same day.
- Bid requests reach your preconstruction team without anybody rekeying them.
- Your team keeps one record of the conversation from first message to booked walkthrough.
Roofing and Exteriors
- A homeowner with storm damage taps Get Quote, and your automatic reply goes out while they are still looking at ads.
- Storm-season enquiry volume no longer overwhelms a manually checked inbox.
- Your sales team sees each roofing enquiry in ServiceTitan with the address ready for a site visit.
How to prepare
01
Confirm your Google Ads account is connected in ServiceTitan and that you have a live Local Services campaign running. Without a live campaign, there are no message leads to bring across.
02
Complete your campaign mapping first. Lead Sync cannot be configured until campaign mapping is done.
03
Decide what your automatic first reply should say, and agree who signs it off. This message goes to a homeowner in your business name, so write it before you switch anything on.
04
Confirm whether your account has Virtual Agent or ServiceTitan Max. Both capture message leads, but only those packages let Speed to Lead carry the conversation and book the job.
05
Bookmark any knowledge base articles or Academy videos for team training.