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Configure the Marketing Pro Meta Ads (Facebook) integration

  • Updated on Jun 4, 2026
  • Published on Mar 13, 2026
  • 9 minute(s) read
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Overview

Marketing Pro's Meta Ads integration helps track your campaigns and improve your ad performance. ServiceTitan's attribution service automatically pulls in Meta Ads campaign cost so you can measure Return on Investment (ROI) per campaign in Meta. Mapping Meta Ads campaigns to your ServiceTitan campaigns allows you to attribute Meta marketing data to jobs in ServiceTitan.

This integration also pushes key job events to Meta Ads as conversions, enabling more precise ad targeting. Additionally, a daily updated customer list is sent to Meta, which can be used for audience targeting and Lookalike audience creation.

Who uses this feature

  • Marketing managers, business owners, and other marketers on your team

  • Applies to all business types

  • Applies to all trades

Feature configuration

  • To get started with Marketing Pro Ads, request a demo by clicking Get Started on our Pro Products page, or reach out to your Customer Success Manager (CSM) or Pro Account Manager.

  • Account configuration is required to use the Meta Ads integration. Please contact Technical Support for details.

Things to know

  • ServiceTitan pulls all active campaigns from the last 60 days in your Meta Ads account.

  • If auto-mapping is enabled, new campaigns created after the initial setup are automatically mapped to a new ServiceTitan campaign by the same name.

  • This integration pushes key job events into Meta Ads as conversions, helping Meta to improve its targeting. The events posted to Meta are the same as those posted for Google Ads. For more, see Events pushed to Google.

  • A list of all your customers is sent to your Meta Ads account daily as an audience. This audience can be used for targeting or Lookalike audience creation. Lookalike audiences are those who share similar characteristics with your current list of customers. For more, see Meta’s About lookalike audiences guide.

  • This integration does not currently track Facebook Lead Forms or Meta Instant Forms.

Before you begin

  • You must set up your Meta Ads account before configuring this integration.

  • Dynamic Call Tracking (DNI) is required to enable the attribution and conversion posting features of the integration. For more, see Dynamic Call Tracking using DNI Integration.

  • For an ad account to be eligible to connect, three things must be true:

    • You are an Admin of the ad account.

    • You are an Admin of the selected Business Account.

    • The ad account is owned by that Business Account (not just managed or shared).

      Note: To check ownership, go to your Business Account, click Ad Accounts, select the account, and confirm it shows Owned by [Your Business].

Configure the Meta Ads integration

Step 1: Connect your account

  1. Go to the top toolbar and click Settings  .

  2. In the side menu, go to Integrations > Marketing Integrations.

  3. Next to Meta Ads Integration, click Configure.
    Configuration options for various digital advertising tools on ServiceTitan platform.

  4. On the Meta Ads Integration screen that opens, click Sign in.
    Instructions for connecting Meta Ads account to ServiceTitan with a sign-in button.

  5. On the Facebook login screen that opens, sign in with your Meta Business Manager credentials.
    Facebook login page requiring user credentials to access the account.

  6. Follow the authorization flow to select the Meta Ads accounts you want to connect to ServiceTitan. We recommend selecting Opt in to current Business only and then the appropriate accounts.
    Select businesses for ServiceTitan Marketing Ads access, including current and future options.

  7. Click Save to finish the authorization.
    Reviewing ServiceTitan Marketing Ads access request with highlighted integration details.

  8. After you've selected your Meta Ads accounts, click Link to connect and manage them through ServiceTitan.
    User selects Meta Ads accounts to link with ServiceTitan in the interface.

  9. When finished, click Next to proceed to the next step.
    Accounts successfully linked to Plumbing Company with a confirmation checkmark displayed.

Step 2: Map your Meta Ads campaigns

To keep the accuracy of your data, map each Meta Ads campaign to one ServiceTitan campaign.

To map your campaigns:

  1. In the Map Meta Ads Campaigns section, click Expand for an account.

  2. (Optional) Auto-Map is turned on by default to automatically map any new Meta Ads campaigns detected to a ServiceTitan campaign. To manually map new campaigns, turn off Auto-Map.
    Mapping Meta Ads campaigns to ServiceTitan for effective campaign management and data import.

  3. Review and update the campaign mappings as needed. You can:

    • Unmap Meta Ads campaigns that you don't want to integrate with your ServiceTitan account.

    • Map Meta Ads campaigns to existing ServiceTitan campaigns.

    • Map unmapped Meta Ads campaigns to new ServiceTitan campaigns with the same name.

  4. Repeat the steps above for each account.

  5. When finished, click Confirm Mapping.

  6. Click View Ads Performance to go to the Ads dashboard.
    Confirmation message for Facebook Ads integration with a button to view performance.

Unmap Meta Ads campaigns

  1. In the Map Meta Ads Campaigns section, click Action > Unmap Campaigns for the account you want to unmap campaigns for.
    Mapping Meta Ads campaigns to ServiceTitan with options to unmap campaigns.

  2. Select the campaigns to unmap and then click Unmap Campaigns.
    Campaign management interface showing selected HVAC campaign and unmap option.

  3. In the Unmap Campaigns pop-up that opens, click Confirm.Confirmation dialog for unmapping campaigns in ServiceTitan with cancel and confirm options.

Map Meta Ads campaigns to existing ServiceTitan campaigns

  1. In the Map Meta Ads Campaigns section, click More > Map to existing campaign for the Meta Ads campaign you want to map.
    User selecting 'Map to existing campaign' for a service campaign in the interface.

  2. If the campaign is already mapped, click Continue on the Change Mapping pop-up that opens.
    Prompt asking to confirm changing campaign mapping in Meta Ads.

  3. In the Map to existing Campaign pop-up that opens, select the existing ServiceTitan campaign you want to map the Meta Ads campaign to.
    Note: ServiceTitan campaigns can only be mapped to one Meta Ads campaign.

  4. Click Map Campaign.
    Mapping Google Ads campaign to an existing ServiceTitan campaign interface.

Map Meta Ads campaigns to new ServiceTitan campaigns with the same name

  1. In the Map Meta Ads Campaigns section, click Actions > Map Campaigns for the account you want to map campaigns for.
    Mapping Meta Ads campaigns to ServiceTitan with options to map or unmap campaigns.

  2. Select the campaigns you want to map to a new ServiceTitan campaign with the same name.

  3. Click Map Campaigns.
    Mapping Meta Ads campaigns to ServiceTitan for effective campaign management and data import.

Understand campaign mapping status warnings

As you review your campaigns in ServiceTitan, each one will show one of three statuses:

  • No warning: The campaign URL already has the required UTM parameters, or the campaign has fewer than 20 engagements and will be updated automatically.

  • URL tracking not supported: The campaign or ad type does not support URLs and UTM tracking natively. Examples include Instant Form ads and Click-to-Call ads. Lead campaigns also fall into this category, but when their ads redirect customers to a website or landing page, you can manually append URLs to enable tracking.

  • Action required (Fix URL): The campaign supports URLs, but the URL is missing required UTM parameters and the campaign has more than 20 engagements. You have two ways to fix this:

    • Manual fix (recommended): Copy the UTM parameters from ServiceTitan and update the URL yourself in Facebook Ads Manager. This preserves your ad history and Facebook’s optimization learning. For step-by-step instructions, see Why am I seeing a Fix URL warning for my Meta Ads campaign?

    • Automatic fix: Click Fix URL in ServiceTitan to let it recreate the ads with the correct UTMs. This is faster, but Facebook treats the recreated ads as new, so prior ad history and optimization learning are lost.

Edit the Meta Ads integration

  1. Go to the top toolbar and click Settings  .

  2. From the side menu, go to Integrations > Marketing Integrations.

  3. Next to Meta Ads Integration, click Edit.

  4. On the Meta Ads Integration screen that opens, click Edit next to Connect Your Account or Map Meta Ads Campaigns.
    Instructions for connecting Meta Ads account to ServiceTitan and mapping campaigns.

  5. Update the configuration as needed.

Remove a Meta Ads account

  1. Go to the top toolbar and click Settings  .

  2. From the side menu, go to Integrations > Marketing Integrations.

  3. Next to Meta Ads Integration, click Edit.

  4. On the Meta Ads Integration screen that opens, click Edit next to Connect Your Account.
    Instructions for connecting Meta Ads account to ServiceTitan and mapping campaigns.

  5. Click Delete   for the account you want to remove and confirm the Meta Ads account removal.
    Connecting Meta Ads account to ServiceTitan for campaign management and integration.

How tracking and conversions work

How ad clicks are tracked in ServiceTitan

When a customer clicks a Meta ad and lands on a website with Marketing Pro DNI enabled, the Ads attribution system analyzes the URL to identify the source of the visit. If the URL includes the correct UTM parameters, the system assigns phone calls and subsequent jobs to the corresponding Meta Ads campaign.

To simplify this process, the Meta Ads integration automatically sets the proper UTM parameters for each ad within an integrated account. The UTM parameters used are:

  • utm_source=facebook

  • utm_medium=cpc

  • utm_campaign={Name of campaign in Meta Ads}

In addition to UTM parameters, Marketing Pro Ads captures the Facebook Click ID (FBCLID). This ID is used when sending conversion events back to Meta Ads.

When calls or form submissions are tracked with the specified UTM parameters, they enter ServiceTitan as follows:

  • ServiceTitan Campaign Name: Name of the campaign in Meta Ads

  • ServiceTitan Category: Display

  • ServiceTitan Source: Facebook

  • ServiceTitan Medium: CPC

Make sure to name your campaigns in Meta so you can easily identify them in ServiceTitan. For example, you may want to add a prefix of Meta Ads to each campaign name. If Auto-Map is enabled, changing a campaign name in Meta Ads also changes the mapped campaign in ServiceTitan.

Note: This integration enforces the use of the specified UTM parameters and does not allow customization. If you've already configured UTM parameters for your ads, the ServiceTitan integration will overwrite them. Any manual changes to the parameters after completing the integration will also be reverted to the ServiceTitan-supported version.

How job events are sent back to Meta

Marketing Pro Ads uses Meta's Offline Conversion Posting mechanism to send conversion events to connected Ad Accounts. Here's how it works:

  1. When a Meta Ads account is integrated, Marketing Pro creates a new dataset named Marketing Pro Ads.

  2. When a customer visits a website with DNI from a Meta Ad, Meta adds a Facebook Click Identifier (FBCLID) to the URL. If the customer calls a DNI number or submits a web form configured for the automatic form scraper, Marketing Pro captures the FBCLID and assigns it to the call or web form submission.

  3. The call or webform is then sent as a conversion into Meta Ads to the dataset the system created.

  4. All subsequent job events, such as bookings and job completions, are also sent as separate conversion events.

The conversion events sent to Meta Ads are the same as those sent to Google. For more, see Events pushed to Google.

Note: If you see conversions in Meta's Events Manager but not in your campaign reporting, check that the Marketing Pro Ads dataset is selected at the ad set level in Meta. This setting cannot be changed after the ad set is published.

Understand your results in Meta Ads

After the integration is running, you may notice that Meta credits fewer of your bookings to campaigns than you expect. This is normal. Here are the main reasons why.

Reason

Details

Delivery is not the same as attribution

ServiceTitan sending an event to Meta and Meta crediting that event to a campaign are two different things. You may see 100 events delivered to Meta but only 10 attributed to a specific campaign. This does not mean the integration is broken.

Meta uses a 7-day attribution window

Meta only credits a conversion to a campaign if the customer books within seven days of clicking the ad. If a customer clicks an ad today and books a job two weeks from now, the booking is still sent to Meta, but it will not be credited to the campaign.

Meta needs to match your customer to a profile

For a conversion to show up in Meta's campaign reports, Meta must match your customer to a Meta user profile using email, phone number, or the Facebook Click ID. If a customer's contact information cannot be matched, the conversion will not appear in your campaign reports.

Meta's algorithm needs enough conversions to learn

If you want to use booked jobs as a Meta optimization goal, aim for 15 to 25 conversions per week at minimum, with 50 or more per week for best results. Below the minimum, Meta's learning algorithm may have trouble finding your target audience.

The offline dataset tracks different data than a website pixel

This integration uses an offline dataset that tracks post-visit actions like booked jobs, matching customers by contact information (Facebook Click ID, phone, or email).

A website pixel tracks on-site actions like clicks and form submissions using browser cookies. If you want both, you need to set up a website pixel in addition to this integration.

Note: Even when booked jobs are not your optimization goal, sending this data still helps Meta improve audience quality and ad delivery for your account.

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