Overview
To use Ads measurement with Marketing Pro, integrate and configure the required Ads features within your ServiceTitan account.
Who uses this feature
Marketing managers, business owners, and other marketers on your team
Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types
Applies to all trades
Feature configuration
To get started with Marketing Pro Ads, request a demo on our Pro Products page, or reach out to your Customer Success Manager (CSM) or Pro Account Manager.
Things to know
You can use this setup checklist to keep track of your progress. The checklist includes:
Ads Optimizer Call Extensions (if you use them)
Lead Forms (if you use them)
View your progress
On the Marketing Overview screen, a message appears when you still have integrations to complete. Click Complete Integration to open the Marketing Integrations screen.
On the Marketing Integrations screen, you see what's still in progress, what you haven't started yet, and a progress bar that displays your completion percentage. Click Finish Now or Configure to complete the integration.
On the Ads Measurement screen, you can also see what's still in progress, what you haven't started yet, and a progress bar that displays your completion percentage. Click the name of an integration to open the Integration screen for it.
FAQ
What is Marketing Pro Ads?
Marketing Pro Ads is a feature of ServiceTitan Marketing Pro that helps you get better insights and maximize the return on investment (ROI) for your digital advertising campaigns, primarily on Google Ads. It achieves this by directly connecting your ad performance data, like impressions and clicks, with the actual job and revenue data you have in ServiceTitan.
Key Benefits:
True ROI: It links ad spend to booked jobs and revenue, so you know exactly which campaigns, ad groups, and keywords are most profitable.
Optimization: It offers tools like Ads Optimizer, powered by Titan Intelligence, that use your ServiceTitan data to automate bidding strategies and focus your budget on driving higher-quality, higher-value leads.
Full-Funnel Visibility: It gives you an end-to-end view of the customer journey, from seeing an ad to booking a job and generating revenue.
Accurate Data: Integrated Dynamic Call Tracking automatically attributes unique phone numbers to each ad source, ensuring accurate measurement of leads that come in through phone calls.
In short, Marketing Pro Ads moves beyond simply tracking clicks. It uses your ServiceTitan operational data to help you spend your ad budget where it will drive the most profitable business.
How does Marketing Pro Ads work?
Marketing Pro Ads helps you get the most value from your Google Ads campaigns by connecting your advertising spend directly to the jobs and revenue inside ServiceTitan.
Unlike general advertising tools, Marketing Pro Ads is an integrated solution built for the trades. Its main function is to give you a clear, full-funnel view of your return on investment (ROI).
Here’s how Marketing Pro Ads works:
Integrates with Google Ads and Analytics: It links your Google Ads and Google Analytics accounts directly with your ServiceTitan data.
Smart Attribution and Dynamic Call Tracking: This is where the magic happens.
It uses Dynamic Number Insertion (DNI) to automatically assign unique, trackable phone numbers to each of your ad sources.
When a customer calls one of these numbers, ServiceTitan automatically links the inbound call—and the resulting job and revenue—to the exact campaign, ad group, or keyword that generated the lead.
Ads Optimizer (Powered by Titan Intelligence): Ads Optimizer uses your revenue and job data to train Google to optimize your campaigns for more high-quality, high-revenue leads, rather than just optimizing for call volume.
Clear ROI Visibility: All of this integrated data gives you a single, comprehensive dashboard where you can track metrics like:
Total leads
Cost per lead
Booked and sold jobs
True revenue generated by each campaign
In short, Marketing Pro Ads eliminates the guesswork by showing you, dollar-for-dollar, which digital ads are actually profitable for your business.
What is a campaign?
A campaign is a set of ad groups that share a budget, location, and other settings. Each campaign is designed around a specific goal, such as increasing calls for a particular service.
I’m nervous about sending Google my revenue data. Won’t they use it to charge me for more ads?
This is a common concern. You are not giving Google access to your private business finances or exposing any sensitive information. The conversion value you send to Google is a number that represents the value of a specific conversion to your business.
Google’s algorithms use this value, in conjunction with other data, to improve your ad performance. It helps their system understand which conversions are most valuable to you and allows them to optimize your campaigns to get the best return on ad spend (ROAS).
For example, a high conversion value tells Google’s algorithm that this particular conversion is more important than others, and it will prioritize showing ads to potential customers who are more likely to result in similar high-value conversions.