Documentation Index

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Estimates and Sales Home

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Core Product

Estimates and sales

Streamline your estimating process and elevate your customer experience. Customize email templates, provide customers with an easy online review and approval option, and stay informed with instant notifications when estimates are viewed, signed, or sold.

Product overview

See Estimates in action

This video walks through the end-to-end estimates workflow in ServiceTitan — from building and presenting estimates in the office and mobile app to collecting customer approval online.

Setup

Estimates lets you build and sell custom or template-based estimates from the office or in the field, present Good/Better/Best options to customers, and streamline follow-up on unsold opportunities.

Setup checklist

Pricebook items setup

Add service, equipment, and materials to your pricebook.

Estimate templates

Create estimate templates for commonly performed jobs and add items to estimates so technicians can save time and sell prebuilt offerings.

Proposal templates

Create proposal templates to group estimate templates into Good, Better, and Best options so technicians can present them to customers, allowing them to select the estimate that best fits their needs.

Estimates workflow

Get familiar with the most common estimate workflows in ServiceTitan Office and ServiceTitan Mobile.

Required permissions

Office employees and technicians each need specific permissions to manage estimates. See the Quick Start Guide below for the full list.

Once setup is complete

Build and sell estimates from the office or in ServiceTitan Mobile, present Good/Better/Best proposals to customers, and follow up on unsold opportunities.

Quick Start Guide — Estimates

Enhance your workflow by customizing estimate email templates with your business details and adding links for online review and approval. Additionally, enable email and text notifications to stay updated when customers buy, sign, or view estimates.

Step 1: Customize estimate email template — Boost your brand by customizing your estimate email templates with information specific to your business. Go to Settings > Invoicing > Email, click the Estimate tab, make your changes, then click Save. For more details, see Customize email templates.

Step 2: Set up estimate alerts — Set up email and text notifications to receive an alert when an estimate is sold or when an Online Estimate is signed or viewed by a customer. Go to Settings > Integrations > Alerts, click Add, select the alert type (Sold Estimate, Customer Viewed Online Estimate, or Customer Signed Online Estimate), choose your delivery method and recipients, then click Save. For more details, see Use alerts.

Required permissions

Office employees

Office employees should have the following permissions to manage Estimates:

  • View estimate
  • Edit estimate
  • Sell/unsell estimate
  • Edit service price
  • Edit material price
  • Edit Material Charge
  • Edit equipment price

Technicians

Give technicians the required permissions to view and edit estimates and also have access to the follow-up tab:

  • Mark estimate as recommended
  • Access follow-ups
  • Edit estimates in follow-up
  • Make estimate name required
  • Edit service price
  • Edit material price
  • Edit Material Charge
  • Edit equipment price
  • Print Estimate
  • View/Edit Proposals

Advanced setup

Optimize the estimate feature by enabling the online estimate feature and booking estimates directly when booking a job. These features help streamline the estimate process, offer more flexibility to your customers, and increase the sold estimates.

Note: To enable these features, account configuration is required. Please contact your Customer Success Manager (CSM) or Technical Support for details.

Enable estimate preference

This feature allows office employees to create an Estimate from the office, which can either be sold from the office or attached to a new job you're looking for a technician to go out on. For more details, see Set up estimate creation when booking a job.

Use Online Estimates

Use the Online Estimates feature and add a link to customer emails which lets them review and approve their estimates in the customer portal. For more details, see Use Online Estimates for a contactless experience.

Key workflows

Core workflows for building, selling, and managing estimates in ServiceTitan.

Setup templates

Create estimate and proposal templates to empower technicians to present prebuilt good/better/best estimates to customers in ServiceTitan Mobile.

Build and sell estimates in Mobile

When a technician is on a job, they can build custom estimates or use prebuilt templates to present, sell, and collect payment in ServiceTitan Mobile.

Follow ups and opportunities

Follow up on opportunities like unsold and sold estimates using the Follow-up page.

FAQ

Common questions about creating, selling, and managing estimates.

Frequently Asked Questions

Can I create an estimate from the office?

Yes. There are two main ways to start an estimate from the office based on whether a site visit is required to gather information for the estimate or not. For a step-by-step guide, read Start an estimate from the office.

If I create estimates from the office, can technicians present them in ServiceTitan Mobile?

Yes, estimates created from the office are immediately available in ServiceTitan Mobile. Note: You can create estimates if a job is in progress or if a job is scheduled and not yet dispatched.

How do I see who created an estimate or who added items to an estimate?

The job audit trail lists all estimate actions including creation date, item edits, who performed each action, and much more. You can view the audit trail at the bottom of the job record.

Why is the managed technician not assigned as the Sold By of a job?

If the managed technician sells an estimate on the job and selects the Perform Work Now option, the same technician will Perform Work Later in ServiceTitan and the Sold By field won't be auto populated with the name of the technician who sold the estimate. If you want the Sold By field to be auto populated when you select the Perform Work Now option, contact Technical support to enable the feature.

When the job is booked from ServiceTitan and the managed technician is marked as Sold By for the estimate, the Sold By field isn't auto-populated on the Edit Job screen. You need to manually fill out the Sold By field in the Job section. Note: The Sold By field auto-populates for each item if the user adds it to the invoice or estimate.

How do I enter Sold by credit when an estimate is sold from the office? Who can get credit?

When you sell an estimate from the office, you are asked who sold the estimate. Both technicians and office employees can receive Sold by credit. The name of the person who created the estimate is selected by default. Make sure to assign Sold by credit according to your office procedures.

who sold this estimate?