Register your business for text messaging with TCR in ServiceTitan Max

Overview

Administrators and office managers use TCR Brand Management in ServiceTitan to register their business with The Campaign Registry (TCR) and authorize SMS and MMS delivery. TCR is the third-party registry that AT&T, Verizon, T-Mobile, and U.S. Cellular use to approve business text messaging on 10-digit long code (10DLC) numbers. Brand registration is the foundation of the entire messaging stack — once approved, it unlocks Contact Center Chat, Dispatch Pro intracompany SMS, Marketing review requests, customer notifications, and dispatch alerts. Without registration, mobile carriers block all outbound texts across these features.

Caution: TCR brand registration is a setup gate. Verification takes 7-10 business days, and downstream messaging features cannot send SMS or MMS until your brand and campaign are both approved. Complete this step early in onboarding to avoid delays.

Things to know

• Brand verification by mobile carriers typically takes 7-10 business days. Submit early to avoid SMS delivery gaps during onboarding or go-live.

• Registration involves one-time and monthly pass-through fees from carriers, billed without markup.

• ServiceTitan uses your Employer Identification Number (EIN) or Canada Business Number (BN) to pre-fill public business data from official registries.

• Each TCR campaign is limited to 49 associated phone numbers.

Best practices

• Confirm your public company information exactly matches IRS or official records before submitting — mismatches are the most common cause of rejection.

• Make sure your company website includes a clear privacy policy, a Call-to-Action describing your messaging program, and Terms & Conditions before submitting. These are mandatory for brand approval across all verticals (except Sole Proprietorships).

• Use a unique Doing Business As (DBA) name for each additional brand. Your website domain and Terms of Service domain must match your legal business name or DBA.

• Register as early as possible in onboarding. Waiting until go-live delays customer notifications and dispatch SMS by up to 10 business days.

Use cases

• An administrator at a parent company with several regional branches (DBAs) registers each branch as a separate brand to maintain distinct messaging identities.

Step 1: Register a new TCR brand

Register your business brand to authorize text messaging and avoid carrier blocking.

Note: Registration involves one-time and monthly pass-through fees from carriers.

1. Go to the top toolbar and click Settings.

2. In the side panel, go to Contact Center Pro > TCR Brand Management.

3. On the TCR Brand Management screen, click Create Brand.

4. On the Review Brand Fees and Terms pop-up, review the costs, select the checkbox, and click Accept & Continue.

5. On the Create Brand screen, complete all required fields:        

   1. Add EIN Number: Select your Country and enter your EIN or BN.

   2. Review Public Company Information: Confirm the auto-populated details exactly match your tax registration records.

   3. Add Brand, Website, and Primary Contact: Enter DBA Name, Website Domain, Terms of Service Link, Contact Name, and Contact Email.

   4. Stock Details: Indicate whether your company is publicly traded. If yes, enter Business Contact Email, Stock Symbol, and Stock Exchange.

Tip: Mismatches with IRS or official records are the most common cause of TCR rejection. Verify each field before continuing.

6. When finished, click Submit for Verification.

Caution: If your brand registration is rejected, resubmitting incurs another fee. Verify your information matches official records before submitting.

Step 2: View brand and campaign status

After submitting, monitor your registration progress directly in TCR Brand Management. Verification typically takes 7-10 business days.

1. Go to Settings > Contact Center Pro > TCR Brand Management.

2. Find your brand and check the Brand ID and status — Pending, Approved, or Rejected.

3. Review the Campaign ID, status, and phone numbers currently associated with that campaign.

Note: If your brand registration is rejected, contact Technical Support before resubmitting.

Step 3: Verify SMS is enabled after approval

Once your brand is approved and your campaign is Verified, confirm SMS is active for customer notifications.

1. Go to Settings > Contact Center Pro > Phone Numbers and check the TCR Campaign ID column. Numbers with a TCR Campaign ID assigned are active for outbound messaging.        

   Note: This applies to 10DLC numbers only. Toll-free numbers display verification status in the Status column — only numbers with Verified status can send messages.

2. Go to Settings > Communications > Customer Notifications and click any notification type. A green checkmark confirms the default SMS number is set up and notifications are ready to send. A red warning means the default SMS number is not yet set — click Edit phone number to set it.        

   Caution: It can take up to an hour after a number is associated with a campaign before it can text out.

Want to learn more?

• See Business registration for messaging - FAQ

• See TCR campaign guidelines and requirements