Overview
We're bringing you a new release with exciting updates for campaigns, segment creation and direct mail content!
Autopilot Campaigns
New
Use Marketing Pro Autopilot to launch email campaigns effortlessly: Marketing Pro Autopilot recommends prebuilt email campaigns tailored to your business, letting you launch new campaigns with just a few clicks.
Caution: This feature is currently available to customers who have run few or no campaigns. It will be rolled out to all customers in the future. Please contact Technical Support for details.
Knowledge base topic: Launch prebuilt email campaigns
Pro Campaigns
Improvements
Send impactful direct mail with the new 6x9 inch postcards, designed for better branding and visibility: Previously, only smaller 4x6 inch postcards were available, which some found too small for branding needs. The larger 6x9 postcards offer more space for content, stand out in the mail, and are less likely to be damaged in transit. This update helps increase engagement and adoption by providing another effective option for direct mail campaigns.
Knowledge base topic: Create direct mail campaign content
Marketing Activity Segment
New
Build smarter retention campaigns using the new Marketing Activity Segment filter: Now you can create audience segments based on how people interact with email and direct mail campaigns. Before, there was no way to group customers by their marketing engagement. With this filter, you can target those who opened emails, clicked links, or received mail—so your follow-ups make more sense. See the following for more:
Knowledge base topic: Use Marketing Activity Segment
Create Filtered Segment
Improvements
Build smarter audience segments with the updated Segment Builder feature to group and layer filters using inclusion and exclusion filtering: Previously, creating layered audience filters lacked logical grouping, making segmentation tricky. Now, each new segment begins with an Include or Exclude group, and lets you add Segment Groups and Filter Groups in a clear AND/OR structure.
Caution: This feature is currently available to customers who have run few or no campaigns. It will be rolled out to all customers in the future releases. Please contact Technical Support for details. See the following for more:
Knowledge base topic:
Subject Line Suggestion
Improvements
Pick a pre-built subject line from the Subject Line & Preview Text library to quickly launch better emails: These subject lines are written to match campaigns like Unsold Estimates, Expiring Memberships, etc. Before, you had to write their own subject lines from scratch, which could take time or miss the mark. Now you can choose a message that fits the campaign goal, helping you send stronger emails faster.
Knowledge base topic: Create email templates
