Overview
Review the metrics on the Ads Optimizer screen to get an overview of its impact on your Ads Return on Investment (ROI). Enter your performance baseline to gain more confidence in the benefits of Ads Optimizer, and add your profit margin for a more accurate calculation of wasted spend. This will help you make the most of your advertising investments.
Who uses this feature
Marketing managers, business owners, agency partners, and other marketers on your team
Primarily for Commercial Service & Replacement and Residential Service & Replacement business types
Feature configuration
Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. If you're unsure about this, please reach out to your Pro Account Manager.
After you have added a Marketing Pro package with Ads to your account, you can enable Ads Optimizer directly in ServiceTitan. If you're interested in our prepay-and-save packages, please reach out to your Pro Account Manager or request a demo on our Pro Products page.
View Ads Optimizer's Impact
To see an overview of Ads Optimizer's impact, review the metrics on the Ads Optimizer screen:
Signals sent to Google: The number of conversions posted to your integrated Google Ads accounts.
Data enhancements: The number of times smart attribution features in Marketing Pro Ads helped assign marketing campaigns. For more, see Marketing Pro Ads Smart Attribution.
Bid strategy experiments: The number of value-based experiments created by Optimizer in Google Ads.
% increase or decrease in Cost per Lead: Percent change in cost per lead from the time of your first attributed lead compared to the baseline average cost per lead.
% increase or decrease in ROAS: Percent change of return on ad spend (ROAS) from the time of your first attributed lead compared to the baseline ROAS.
Set Baseline and Average Profit Margin for Ads Optimizer
The first time you access Ads Optimizer, you are prompted to enter your baseline performance and average profit margin. This information provides a clearer picture of the benefits Ads Optimizer delivers and helps to more accurately identify any wasted spend.
Note: If you previously set your baseline and average profit margin and need to update them, see the Edit Baseline and Average Profit Margin for Ads Optimizer section below.
Go to the top toolbar and click Marketing.
In the side menu, click Ads Optimizer under Campaigns.
In the Set Baseline screen that opens, enter a baseline that you want to measure your Optimizer performance against. This includes:
Monthly Google Ad Spend: Enter the total amount you spend on Google Ads each month on average.
Monthly Google Ad Revenue: Enter the total income you generate from Google Ads each month on average.
Average Cost/Lead: Enter the average amount you spend per lead acquired through Google Ads campaigns.
Note: If you don't know these numbers for your business, enter the minimum acceptable values for these numbers. For example, if you know that the smallest ROAS that you can tolerate is 3x and you plan on spending $5,000 a month, enter $5,000 for your Montly Google Ad Spend and $15,000 for your Montly Google Ad Revenue. Entering a best guess is fine as you can always come back and edit these values later.
Click Next.
Enter your Average Profit Margin. This is used to calculate the Profit column on the Performance tab.
Note: This does not need to be exact. A ballpark estimate is fine.
Click Next.
You've successfully set your baseline and average profit margin. When ready, click Done to go to Ads Optimizer.
Edit Baseline and Average Profit Margin for Ads Optimizer
You can edit your baseline and average profit margin for Ads Optimizer at any time.
Go to the top toolbar and click Marketing.
In the side menu, click Ads Optimizer under Campaigns.
Click More
> Edit Baseline. 
In the Edit Baseline screen that opens, edit the baseline used to measure your Optimizer performance against as needed. This includes:
Monthly Google Ad Spend: Enter the total amount you spend on Google Ads each month on average.
Monthly Google Ad Revenue: Enter the total income you generate from Google Ads each month on average.
Average Cost/Lead: Enter the average amount you spend per lead acquired through Google Ads campaigns.
Note: If you don't know these numbers for your business, enter the minimum acceptable values for these numbers. For example, if you know that the smallest ROAS that you can tolerate is 3x and you plan on spending $5,000 a month, enter $5,000 for your Montly Google Ad Spend and $15,000 for your Montly Google Ad Revenue. Entering a best guess is fine as you can always come back and edit these values later.
Click Next.
Edit your Average Profit Margin as needed. This is used to calculate the Profit column on the Performance tab.
Note: This does not need to be exact. A ballpark estimate is fine.
Click Next.
You've successfully updated your baseline and average profit margin. When ready, click Done to return to Ads Optimizer.
