Marketing Pro Segment detail overview

Overview

When you want to improve the targeting of your campaigns, you can use the Marketing Pro segment detail page to:

• Review KPI metrics

• View members and their email addresses

• Review the history of contacts' updates

Things to know

• You can associate every segment with multiple members.

• Performance Data is aggregated across all locations that are linked to the contact.

Acquisition Segment Detail overview

To get a granular look at a specific acquisition segment's performance and associated members:

1. Go to Marketing Pro > Audiences > Acquisition Segments.

2. Click the segment name to view its details. 

3. On the segment details page that opens, you can track:

   • Total Segment Count: Reach of the latest execution for the segment.

   • Existing Customers: Total count of existing customers in the segment.

   • Final Segment Count: This is calculated as Total Segment Count - Existing Customers.

   • Applied Filters: Total number of filters applied to the segment.                

     Tip: Click Applied Filters to view the filters applied to the segment.

View Members' table information

In the Members table, you can find your segment members' physical addresses, property type, and customer status.

Retention Segment Detail overview

To get a granular look at a specific segment's performance and associated members:

1. Go to Marketing Pro > Audiences > Retention Segments.

2. Click the segment name to view its details. 

3. On the segment details page that opens, you can track:

   • Total Segment Count: Reach of the latest execution for the segment

   • Actual Email Reach:

     • For Active segments, this is calculated as:
       Total Count of Distinct Emails on Accounts associated with Segment - Unsubscribed Emails - Invalid Emails

     • For Archived segments, this displays as: "-"

   • Actual Direct Mail Reach:

     • For Active segments, this is calculated as:
       Total Count of Accounts with a Mailing Address / Physical Address associated with Segment

     • For Archived segments, this displays as: "-"

View Members' table information

In the Members table, you can find your segment members' names, email addresses, email statuses, and physical addresses.

The table includes the following email statuses:

• Valid: The member's email passes validation.

• Invalid: The member's email does not pass validation. For example, emails missing an "@" sign.

• Subscribed: The account owner clicked the Subscribe link in a Marketing Pro email from your company.

• Unsubscribed: The account owner clicked the Unsubscribed link in a Marketing Pro email from your company.

You can also filter the information displayed in the table. Options include:

• All: Displays all information for each member.

• Email: Display only the email addresses and email status of each member.

• Direct Mail: Displays only the physical address of each member.

Edit, recalculate, clone, and archive Segments

You can edit, recalculate, clone, and archive segments from the active segment's detail page. For more information, see Manage Marketing Pro Segments.

Want to learn more?

• See Create Marketing Pro Segments

• See Manage Marketing Pro Segments