This is a new feature that lets you see how using Reputation to optimize your Google Business Profiles (GBPs) drives leads, jobs, and revenue—all within the Reputation Overview dashboard in Marketing Pro Reputation.
What's new?
Previously, the Reputation Overview dashboard showed search views and potential leads, but it could not connect those clicks to actual booked jobs or revenue. You had no way to see how your Google listings were performing as a business driver. Now, the Reputation Overview dashboard includes two new sections—Reputation Business Impact and Reputation KPIs—that show the full funnel from local search views through to booked jobs and invoiced revenue. ServiceTitan is uniquely positioned to close this loop because it knows what happens after a customer clicks your Google listing.
Resources
Before and After
Before (Current)
Open the Reputation Overview dashboard.
Review Local Search Views and Potential Leads (clicks to call and website).
Manually cross-reference call tracking data with job records to estimate whether Google drove any revenue.
Build a separate report or spreadsheet to calculate return on investment (ROI) from Reputation.
Impact: Marketing managers spend extra time correlating data across systems and cannot accurately prove the ROI of their Reputation investment to leadership.
Try the current workflow in your account.
After
Open the Reputation Overview dashboard.
Review the new Reputation Business Impact section, which shows a funnel of Total Local Search Views, Google Business Profile Clicks, and Jobs Booked—each with a year-over-year comparison.
Check the Reputation Revenue card to see the total invoiced revenue generated from GBP-driven jobs.
Review the Reputation Conversion Rate card to see the percentage of Local Search Views that converted to Jobs Booked.
Review the Reputation KPIs section, which shows key KPIs from Google Business Profile activity.
Use the date range and location filters to analyze performance by time period or individual location.
Impact: Marketing managers can quickly quantify the revenue impact of Reputation and report on GBP performance without leaving ServiceTitan.
Test the changes in the NEXT environment.
Who uses this feature
Commercial Service and Replacement, Residential Service and Replacement
Administrators, Managers
Region availability: USA, Canada
How it works for your industry
Residential Service and Replacement
A marketing manager at an HVAC company wants to justify the cost of Marketing Pro Reputation. They open the Reputation Overview dashboard and check the Reputation Business Impact section. The funnel shows 4,200 local search views, 310 GBP clicks, and 48 jobs booked over the past 30 days.
An administrator at a plumbing company has multiple service locations. They use the location filter in the Reputation Overview dashboard to compare the conversion rate for each location, then prioritize GBP optimization efforts for the location with the lowest Jobs Booked count.
A business owner reviews the Reputation Revenue card at the end of each month to track how much invoiced revenue came from Google-driven jobs. They share this figure with their operations team during monthly business reviews.
Commercial Service and Replacement
A marketing manager at a commercial HVAC company needs to show the operations director that their GBP investment is generating measurable work. They pull up the Reputation Overview dashboard and present the Reputation Revenue figure alongside the Total Local Search Views for the quarter.
An administrator sets up revenue tracking for each service location so the commercial team can see Jobs Booked attributed to GBP clicks at each site, helping them decide where to invest in GBP profile improvements.
A manager uses the year-over-year comparison on the Reputation Conversion Rate card to identify whether their GBP optimization efforts this season improved the rate at which search views convert to booked commercial jobs.
How to Prepare?
Have an administrator reach out to Support or your Customer Success Manager (CSM) to have the Reputation return on investment (ROI) reporting configuration enabled and any prerequisite configurations confirmed.
Activate revenue tracking for each location. In Reputation, go to Locations, open a location record, and select the option to activate revenue tracking. You may also be prompted to enable dynamic number insertion (DNI) for that location.
Confirm that each location has an active Google Business Profile connected through Reputation listings management. Locations without active listings will not display Reputation Business Impact data.
Train marketing managers and administrators on the new Reputation Business Impact and Reputation KPIs sections in the Overview dashboard so they can incorporate GBP performance into regular reporting.
Bookmark the Reputation Overview dashboard as your go-to source for tracking Google-driven revenue and setting performance benchmarks going forward.