Create Locations in Reputation Management

Overview

Create Locations for your business to power listings management, review management, and review generation in ServiceTitan Marketing Pro Reputation. Accurate and complete information for your locations is crucial for optimizing your local search visibility.

Things to know

• Before you start using Marketing Pro Reputation, set your Marketing Pro email settings. For more, see Manage Marketing Pro settings.

• Only the Business Name, Business Units, Primary Category, Phone Number, and Address fields are required when creating a location. However, we recommend completing as many fields as possible to build a complete and detailed profile.

• Locations must be associated with one or more business units (BU) to use review generation.

• When multiple locations are associated with the same business unit, the system automatically inserts the Location closest to the job site in a review request/survey.

• After you create a location, ServiceTitan begins the activation process. For review-only locations, activation is completed immediately. If the location is connected to your listing sites, the process can take anywhere from several minutes to 1-2 days. You can monitor the progress using the status indicators on the Locations screen.

• Reputation automatically adds new locations to your existing surveys for their business units, along with a Google review link for each one. If you update the business units for a location, that location also gets added to the existing surveys for any new business units. This helps keep your surveys up to date.

• If you reach the maximum number of locations and need to add more, contact the account manager who helped you set up Marketing Pro. If you do not know who that is, contact your Customer Success Manager (CSM).

Create a Location

To send review requests to your customers according to your business location:

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. Click Create Location.

Note: If you have multiple Locations, we recommend you create a Record for each one.

4. On the Create Location screen that opens, provide information about:        

   • General Details

   • Contact Details

   • Business Details

   • Hours of Operation

   • Publisher-Specific Details

   • Social Media Links

   • Media

5. When finished, click Save.

ServiceTitan searches the web for existing listings and reviews for your Location. If none exist, new accounts will be created for the missing sites. This Location Record will be used for generating reviews, gathering and responding to reviews, and maintaining listing information across search sites and online directories.

General Details

1. Search for your business location in the Find your business using Google field.
   

2. On the pop-up window that opens, review the fields that will be changed then click Continue. 

3. Enter your Business Name.

4. Select the Primary Category of your business from the dropdown.

5. Select at least one Secondary Category of your business from the dropdown. Select all that apply to your business.

6. Select your Location Status.

7. Select Activate listings management for this location to link this location's data across your search sites and manage your listings. If you use a different vendor for managing your listings but still want to use Reputation for reviews, then leave this box unselected.

8. Select Enable ROI Tracking to measure jobs booked and revenue generated through your Google Business Profile. When selected, the Reputation Business Impact and Reputation KPIs sections show in the Overview Dashboard so you can see jobs booked, conversions, calls, actions, and revenue attributed to your Google Business Profiles. This allows you to get a clear measurement of Reputation Management return on investment (ROI). For more, see Marketing Pro Reputation analytics.
   

Contact Details

1. Select the Country where your business is located. You can choose either USA or Canada.        

   Note: After clicking Save, the country selection becomes permanent.

      

2. Enter the Address of the Location. Address field names may differ depending on the country you choose. For example, if you're in the United States, you'll see the State and Zip Code fields. If you're in Canada, you'll see the Province and Postal Code fields.

3. Enter the Main Phone Number of the location.

4. (Optional) Enter an Additional Phone Number for the location.

5. Enter the Website of the location.

6. (Optional) Enter the Email of the location.        

   Note: This populates automatically based on the Company Email set in your Marketing settings.

7. Service Locations populate automatically based on your zones set in Settings > Operations > Zones if you have 20 zones or less. To add a service area for your location:        

   Note: Service areas are used only by Google and Bing.

   1. Click +Add Service Area. 

   2. Select the type of service area you want to add. Options include:                

      • City

      • State/Province/Area

      • County

      • Zip Code/Postal Code

   3. Enter the location's service area.

   4. (Optional) Click +Add Service Area to add another service area.

   5. If you don't have a physical business address for your customers to visit, you can click Hide address in online listings to hide the street address.

Business Details

1. Select the Business Units of the Location.        

   Note: You can add the same business unit to multiple Locations to send review requests and connect to your existing listings. To add more Business unit options to send review requests, edit your location Marketing Pro > Locations. Select additional units and save changes.

      

2. Enter a Description that explains who you are and what you do.

3. (Optional) Enter a Featured Message that is a call-to-action statement for your business and is used on some websites.

4. (Optional) Select the Services your business provides.        

   Note: While this field is optional, adding your services increases the chance that your business will display in local searches for these keywords.

5. (Optional) Select the Brands that your business carries.        

   Note: While this field is optional, adding your brands increases the chance that your business will display in local searches for these keywords.

6. (Optional) Select the Languages that your team speaks.

7. Enter the year your business was established.

Hours of Operation

Note: The Hours of Operation populate automatically based on your Business Hours set in Settings > Operations > Business Hours.

1. Turn on the toggle for each day your business is open. For example, if your business is open on weekdays, turn on the Monday, Tuesday, Wednesday, Thursday, and Friday toggles. 

2. Specify your operating hours for each day that your business is open.        

   Tip: If your business is open all day, select Open 24 hours.

Publisher-Specific Details

Manage the Google Attributes for your listings. These attributes provide additional details about your business to help customers find and choose you. Google determines your available attributes based on the Primary Category selected for your business.

For each attribute, select Unspecified, Yes, or No. For example, if you selected Plumber as your Primary Category, you can select Yes for Credit cards to indicate you accept credit card payments.

Social Media Links

Manage the social media links displayed on your business listings for this location. You can enter the following information:

• Facebook URL

• LinkedIn URL

• Instagram Handle

• X Handle

Note: Your Instagram and X handles must start with an '@'.

Media

1. Upload a Profile Photo, typically a logo, to display on your online listings. The image file must be less than 5MB. We recommend using an image between 720x720 and 3000x3000 pixels.

2. (Optional) Upload a Google Profile Photo. The image must be between 250x250 and 500x500 pixels and less than 5MB.

3. (Optional) Upload a Google Cover Photo. The image must be at least 250x250 pixels. Google recommends using an image between 1024x575 pixels with a 16:9 aspect ratio.

4. (Optional) Upload a Facebook Profile Picture. The image must be at least 180x180 pixels but no more than 30,000x30,000 pixels with a 1:1 aspect ratio. 

Edit a Location

To change your Location details:

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. On the Locations screen find the Location, click More , and then select Edit Location. 

4. Make changes and save the updates.        

   Note: If a business unit is connected to a survey, it can't be removed from the Location.

View Location Listings

For each location, you can view its listing sites along with their current status and any issues. You can also update the review generation link for each site.

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. Find the Location on the Locations screen, click More  then select View Listings or Manage Listings depending on whether your location is connected to your listing sites. 

4. On the Manage Listings screen that opens, you can take the following actions based on the listing site's status: 

5. To enter a trustworthy review generation link on the site, click Edit , then enter the data and save it.        

   Note: For Google, this is automatically populated for locations using their Google Place ID.

      

6. Review any site that needs attention. For more about issues the site might have click View Issues: #. 

7. On the Issues screen that opens, read the noted issues and consider making changes to the site to solve these issues.
   
   Example: If you can't link directly to a business Google review:        

   1. Enter https://www.google.com/search?q= in the Google search query.

   2. Enter the name of your business. Instead of spaces between each word, use a +. For example, if your business is named Northwest Heating and Cooling, enter the following for your Google account link: https://www.google.com/search?q=northwest+heating+and+cooling.

Archive Locations

Archiving a location deactivates it from all Reputation services and moves it to the Archived tab.

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. On the Locations screen that opens, if a Location Status shows Active, click More , then select Archive. 

4. In the Archive Location pop-up that opens, confirm that you understand archiving this location will deactivate it from all Reputation services then click Confirm. 

Unarchive Locations

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. Click the Archived tab.

4. Find the Location on the Locations screen, click Unarchive then select Reactivate Reviews Only or Reactivate Reviews and Listings.

Remove failed or canceled Locations

1. Go to the navigation bar and click Marketing .

2. In the side menu, click Locations.

3. On the Locations screen that opens, if a Location Status shows Failed or Canceled, click More then select Remove.

The Location is removed from your Locations list.

Want to learn more?

• See Get started with Marketing Pro Reputation Management

• See Create alerts in Reputation Management