Create direct mail campaign content

Overview

Use direct mail and drip campaigns in Marketing Pro to send postcards to your customers. Postcards are an effective way to capture and retain your customers' attention. To improve engagement, personalize the content for your audience.

Things to know

• After you launch your campaign, your postcards are automatically printed, addressed, and provided to USPS usually within 48 hours (excluding holidays and weekends). USPS then takes between 5-7 business days on average to deliver the postcards through first-class mail.

• Campaign cost is calculated by the number of cards sent, so you can always see how much you have spent and make informed marketing decisions.

• If you want to design your own postcards, browse our template gallery or view marketing pro resources to see postcard templates you can use.

• You can manage actions on your campaigns such as edit, clone, and more. For more, see Manage Marketing Pro campaigns.

Create a direct mail campaign

1. Go to the navigation bar and click Marketing .

2. In the side menu, go to Campaigns > Campaign Manager.

3. On the Campaign Manager screen that opens, click Create Campaign > Pro Campaign.

4. After you create the campaign, add the campaign goal, and select the segment that will receive this campaign, proceed to the Content section.

5. Click Add Content.

You're ready to add direct mail content to your campaign.

Create direct mail campaign content

1. On the Content screen, click the Plus icon and select Direct Mail. 

2. On the Direct Mail # pop-up that opens, click + Add Content. 

3. Select the postcard size you want to use. You can choose between two sizes: 4x6 inch or 6x9 inch postcards. 

4. Enter your message details for the postcard. The details depend on if you're creating a 4x6 or 6x9 inch postcard. For more, see:        

   • Enter message details for 4x6 inch postcards

   • Enter message details for 6x9 inch postcards

5. When finished, click Save and Continue. 

6. Click Save.

Enter message details for 4x6 inch postcards

Enter the following message details for 4x6 inch postcards:

1. Front: Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1875x1275 pixels.        

   Note: You can upload an image larger than the specified dimensions, but you'll need to crop it to fit those dimensions.

2. Back: Enter the postcard message:        

   Note: Do not add emojis, special characters, or custom font formatting to the postcard heading or body. Our third-party printing provider only supports plain text for these fields.

   1. Heading: Large text that appears at the top of the back of the postcard. We recommend entering something attention-grabbing here as it's the first thing customers see on the back of your postcard.

   2. Body: Normal-sized text that appears underneath the heading.

   3. Logo: If you already uploaded your company logo in Settings, you see it here. If not, click Upload Image, and select your logo to upload from your computer.

      Note: The image size must be at least 180x180 pixels.

                 

Enter message details for 6x9 inch postcards

Enter the following message details for 6x9 inch postcards:

1. Front: Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 2775x1875 pixels.

2. Back: Upload an image for the back of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1388x1875 pixels.

Note: You can upload images larger than the specified dimensions, but you'll need to crop them to fit those dimensions.

Send a second direct mail postcard

Campaigns can be a single postcard sent repeatedly, or different postcard templates sent sequentially on a delay.

1. To add a second direct mail postcard, click the Plus    icon and select Delay. 

2. Enter the number of Days, Hours, or Minutes you want to wait before sending the next postcard for the campaign. You can add a wait time of up to 1,000 days between postcards.

3. Click Save. 

4. Click the Plus icon and select Direct Mail.

5. Add the content for the second postcard.

Want to learn more?

• See Create one-time and automated campaigns

• See Create Pro campaigns

• See Create email campaign content

• See Manage Marketing Pro email templates