Add and use campaign categories

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Overview

Create new categories for your marketing campaigns to better organize and track them. For example, you can separate your print and digital campaigns into those respective categories to decide which offers a better value for the dollar to your business.


Who uses this feature

  • Marketing managers, business owners, and other marketers on your team

  • Applies to all business types

  • Applies to all trades

Feature configuration

Things to know

  • You can add and use as many categories as applied to the markets and customers you are trying to reach.

  • You can edit or deactivate the default campaign categories automatically included in your account․

  • You can require adding a campaign category when anyone adds or edits a campaign. Go to the navigation bar, click the Settings  > Operations > Campaign Categories, then toggle Require Campaigns to have Campaign Categories.
    Interface for managing campaign categories with an active toggle switch.
    Your existing campaigns aren’t affected until someone edits them. The person editing the campaign is required to add a campaign category.

Add a campaign category

  1. Go to the top toolbar and click Settings .

  2. In the side panel, click Operations > Campaign Categories.

  3. Click Add Category.
    Screen showing campaign categories with an option to add a new category.

  4. Add a name for the campaign category then click Save. The newly created campaign category is activated by default.
    Screen for adding a campaign category with a save button highlighted.

Edit a campaign category

  1. Go to the top toolbar and click Settings .

  2. In the side panel, click  Operations > Campaign Categories.

  3. Find the campaign you want and click Edit. The Edit Campaign page opens.
    Campaign categories section showing options for adding and editing marketing categories.

  4. Edit your content as needed. When you’re done, click Save.

Deactivate and Activate a campaign category

  1. Go to the top toolbar and click Settings .

  2. In the side panel, click Operations > Campaign Categories.

  3. Find the campaign you want and click Edit. The Edit Campaign page opens.

  4. Click Deactivate.
    Editing campaign category with options to save, cancel, or deactivate the selection.

You can reactivate a category you previously deactivated and use it again:

  1. Go to the top toolbar and click Settings .

  2. In the side panel, click Operations > Campaign Categories.

  3. Click the Filter in the Active column.

  4. Deselect Active and select Inactive.

  5. Click Filter.
    Cursor selects the 'Inactive' filter option and clicks the 'Filter' button.

  6. Select the category you want to activate, click Edit and then click Activate.
    Editing campaign category for Direct Mail with options to save or activate changes.

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