Use Capacity Awareness with Ads Optimizer

Overview

Using Capacity Awareness in Ads Optimizer helps you adjust your ad budgets according to your team's capacity.

Things to know

• Only admins, owners, or general managers can enable Ads Optimizer.

• Ads Optimizer requires Ads Measurement to be fully configured. This includes Google Ads integration, Google Analytics integration, and Dynamic Call Tracking using DNI.

Use Capacity Awareness

To get alerts on your team's capacity for Ads campaigns:

1. Go to the top toolbar and click Marketing   .

2. In the side menu, click Ads Optimizer under Campaigns.

3. On the Ads Optimizer screen that opens, click the Settings tab.

4. Select a campaign and go to its Capacity Awareness column.

5. Click Enable to receive alerts about the capacity of the Ads campaign. 

6. In the Step 1 screen that opens, click Next. 

7. In the Step 2 screen that opens, select business units for the jobs the Ads campaign aims to create. This tells Ads Optimizer which technicians to monitor. When finished, click Next. 

8. In the Step 3 screen that opens, use the slider to Select how many days ahead to monitor your capacity. 

9. Then select the lowest and highest capacities the technician needs to reach to send you the notification. When finished, click Next. 

10. In the Step 4 screen that opens, add the email addresses for the people and team responsible for the success of this campaign. 

11. When finished, click Done.        

    Note: If needed, you can edit the Capacity Awareness alerts from the table of campaigns.

Want to learn more?

• See Get started with Marketing Pro Ads

• See Marketing Analytics

• See Google Ads Integration