Overview
To use the Marketing Pro SMS messaging features, businesses must register their company details for vetting by mobile network operators, ensuring compliance with carrier standards. These updated requirements for 10DLC took effect starting on November 6, 2024. Make sure your campaigns meet these standards for successful vetting.
Caution: These requirements are set by the mobile network operators, not by ServiceTitan, FieldRoutes, or Aspire. The recommendations are based on telecom industry insights and are intended to assist, though approval cannot be guaranteed.
Who uses this feature
Marketing managers, business owners, and other marketers on your team
Primarily for Commercial Service & Replacement and Residential Service & Replacement business types
10DLC registration process
To help your company's brand get registered with the TCR for 10DLC:
Submit SMS marketing registration in your account.
Ensure your company has a website or online presence to be approved.
Have a dedicated area on your website with the following:
Call-to-Action (CTA)
A CTA invites customers to opt-in to a messaging campaign, ensuring they understand the program's purpose and provide consent. It must have key information such as the program description, originating phone numbers, the sender's identity, opt-in details, and any applicable fees or terms, without deceptive language or hidden conditions.
The vetting aggregator will review the CTA disclosure given to the consumer during opt-in, ensuring it includes the following information:
Brand name
Types of messages being sent
Examples: Appointment reminders, informational, or marketing.
Message frequency disclosure
Examples: Message frequency may vary or two per appointment.
The Message and data rates may apply disclosure
Help information
Example: Text Help for assistance.
Stop/opt-out information
Example: Text Stop to stop the notifications.
Link to the Privacy Policy and Terms & Conditions
Note: This information must be provided regardless of the opt-in collection method.
CTA recommendations
All traffic on behalf of a business, entity, or organization must have prior opt-in or consent.
If the CTA mentions the opt-in collected on a website, it should also include the website if it's not included, the campaign will be declined.
Even if the CTA mentions opt-in collected elsewhere, lead intake forms on the brand's website will be reviewed. If the phone number field is required, the disclaimer about the SMS opt-in must be included. Otherwise, the campaign will be declined.
If donations are a part of the campaign, the CTA disclosure shared at the consent collection should reflect that.
Opt-out message
These are messages that allow consumers to stop receiving further notifications. These are typically sent in response to a consumer's request to unsubscribe from a messaging service or campaign. Acceptable opt-out language must include at least one of the following words: End, Stop, Unsubscribe, Cancel.
Note: If you're using an opt-out phrase, it must be separated by spaces. For example, Stop2End is not acceptable. Instead, use Stop 2 End. Ensure that at least one of your sample messages shows your opt-out.
Privacy Policy
All businesses must have a valid Privacy Policy when registering 10DLC campaigns. The Privacy Policy should clearly explain how consumer data will be used, shared (if applicable), and how consumers can contact the message sender.
A compliant Privacy Policy for 10DLC messaging should include the following:
Data protection: Provide assurance that phone numbers will not be shared or sold to third parties for marketing purposes. While sharing data for business operations is allowed, selling consumer data to third parties is prohibited and will result in campaign rejection. To meet this requirement, include a statement in the Privacy Policy confirming that consumer data will not be shared.
Opt-out instructions: Acknowledge consumers' right to opt out of messaging campaigns to maintain their consent. Provide clear instructions on how consumers can opt out of future communications.
Data collection and usage: Describe how customer information will be collected, used, and shared.
Terms & Conditions
All message senders must have compliant Terms & Conditions available to their consumers. You should provide this document as a part of the campaign registration. Often, the Terms & Conditions are found on a brand's website.
The Terms & Conditions page must contain the following details:
Brand name
Types of messages the consumer can expect to receive
Examples: Appointment reminders, informational, marketing, and so on.
Message frequency disclosure
Examples: Message frequency may vary, two per appointment, and so on.
The Message and data rates may apply disclosure
Customer care contact information
Examples: Text Help for assistance or contact [email address] for support.
TCR campaign guidelines and requirements - FAQ
TCR campaign guidelines and requirements FAQ
Can you show me an example?
We’re not legally able to show any other business’s registration information. Many of these sections are legally binding policies for your business and should reflect your company’s policies. We can provide you with guidance on the specific things mobile carriers are looking for, but we can’t provide legal guidance. For legal advice, we recommend consulting a lawyer who is versed in A2P 10DLC.
We’re a Canadian company. Do we need to do this?
These requirements apply to all U.S. providers. Many Canadians use U.S. mobile services, and won’t be able to message customers on certain networks. Registration is not mandatory for Canadian providers, but we recommend it as a precaution.