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Leads overview in CRM

Overview

Streamline how you take control of the very top of your sales funnel with Leads in CRM. View and manage all leads forwarded from Calls > Booking, Follow Up> Leads, and those that are manually created, all in a single, unified view. This helps you better track progress, prioritize next steps, and convert them into opportunities.


Who uses this feature

  • Administrators, managers, sales managers, and customer service representatives (CSRs)

  • Primarily benefits Commercial Service and Replacement business types

  • Applies to all trades

Feature configuration

  • This feature is currently in Private Preview and available for specific accounts. It is subject to change. If you want to enable this feature for your account, join the waitlist here.

Open Leads screen

Go to the navigation bar and click CRM > Leads.

CRM leads overview showing total leads and average lead age metrics.

View Leads

The Leads screen includes three sections:

  • High-level KPIs

  • Filters

  • Table

High-level KPIs

Gain a snapshot of key metrics to understand performance and identify trends.

  • Total Leads: The total number of leads currently in your pipeline.

  • Avg Lead Age: The average number of days leads have been in your pipeline without being closed.

  • Avg New Daily Leads: The average number of new leads added to your pipeline per day.

  • Conversion Rate: The percentage of leads that convert into booked jobs or closed opportunities.

Dashboard displaying lead statistics including total leads, average lead age, and conversion rate.

Filters

Find and organize leads by various criteria.

  • Search tab: Find leads by entering their name.

  • Creation Date: Date the opportunity was created. Click it to apply dates from the calendar.

  • Status: Indicator reflecting current position in the pipeline, such as New, Nurture, Converted, or Dismissed.

  • Priority: Level of priority that identifies the urgency of a lead, such as Low, Normal, High, or Urgent.

  • Job Type: Job type assigned to the lead. Select and apply job types from the list.

  • Business Unit: Business unit assigned to the lead. Select and apply BUs from the list.

  • Owner: Employee assigned to the lead. Select and apply employees from the list.

  • Tags: Tags assigned to the lead. Select and apply tags from the list.

  • Sort By: Organize leads by age, priority, status, name, activity, and more.

Table

Shows the following information:

  • Phone: Phone number associated with the lead.

  • Email: Email address associated with the lead.

  • Address: Address associated with the lead.

  • Status: Indicator reflecting current position in the pipeline, such as New, Nurture, Converted, or Dismissed.

  • Priority: Level of priority that identifies the urgency of a lead, such as Low, Normal, High, or Urgent.

  • Owner: Employee assigned to the lead.

  • Business Unit: Business unit assigned to the lead.

  • Job Type: Job type assigned to the lead.

  • Next Task: Open task on the lead.

  • Last Activity: Most recent activity or note logged for the lead.

  • Tags: Tags associated with the lead. If multiple tags are applied, the total count is displayed. Hover to view the full list.

  • Dismissed Reason: The reason selected when the lead was dismissed.

Manage Leads views

Create a view

Create views to quickly access saved lead lists.

  1. On the Leads screen, drag a column from the table and drop it in the purple bar.

  2. After the table is grouped by that column, click Save View. Leads overview showing total leads, average lead age, and grouped by status feature.

  3. From the pop-up that opens, enter a name for the view and click Save. User interface showing a save view dialog with lead details and status options.

Access a view

On the Leads screen, click All Leads and select a view you want.

Dashboard displaying total leads, average lead age, and options for managing views.

Manage views

  1. On the Leads screen, click All Leads and select Manage Views.

  2. From the drawer that opens, delete, change names, or set default views. Manage views section displaying total leads and options for sorting and editing.

Want to learn more?

  • See Manage Leads in CRM

  • See CRM Opportunities overview