--- title: "What is the best way to send email campaigns to a large audience without being marked as spam by email providers?" slug: "what-is-the-best-way-to-send-email-campaigns-to-a-large-audience" updated: 2026-10-16T00:53:38Z published: 2026-10-16T00:53:38Z canonical: "help.servicetitan.com/what-is-the-best-way-to-send-email-campaigns-to-a-large-audience" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # What is the best way to send email campaigns to a large audience without being marked as spam by email providers? ## Problem Sending a large number of campaign emails at once can trigger spam filters. You want to send emails to a large audience but avoid being flagged as spam. ## Solution To minimize the number of emails sent, consider segmenting your customers by zone. Start by selecting specific Zones for your initial campaign. Then, clone the campaign and update the cloned version to include the zones not covered in the first campaign. > [!NOTE] > **Note:** If needed, you can Split the zones across more than two campaigns. You can also stagger the campaigns so not all emails go out on the same day. This minimizes the risk of your emails being flagged as spam. We also recommend following the general email marketing best practices outlined in the [Master email marketing: Automation, deliverability, and engagement for home services success](/roofing/docs/master-email-marketing-automation-deliverability-engagement-home-services) article. ### Set up the initial campaign 1. Go to the navigation bar and click **Marketing**. 2. In the side menu, select **Campaigns > Pro Campaigns**. 3. Create a new email campaign or edit an existing one. 4. Create a new audience for the campaign or use an existing one. 5. In the Audience Builder, add the following filter to your inclusion criteria: 1. Select the **Location** on the right to view the *Location* filter options. 2. Select the zones you want to include in the **Zone** dropdown. For example, if you want to split the emails between two campaigns, select half of your zones. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/what-is-the-best-way-to-send-email-campaigns-to-a-large-audience-without-being-marked-as-spam-by-email-providers-image-npxoyaqs.png?sv=2026-02-06&spr=https&st=2026-11-01T20%3A58%3A23Z&se=2026-11-01T21%3A58%3A23Z&sr=c&sp=r&sig=Wn6IsLa%2BW4CthC%2BUXWpDiJJt6Dt7bmHvMoGUABarLyI%3D) 3. When finished, click **Continue**. 6. Back on the *Select Audience* step of the campaign builder, select the desired audience in the list and then click **Apply Audience**. 7. Finish setting up the campaign. ### Clone the initial campaign 1. Return to the *Pro Campaigns* screen in Marketing Pro. 2. Click **More ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/what-is-the-best-way-to-send-email-campaigns-to-a-large-audience-without-being-marked-as-spam-by-email-providers-image-n9whiz84.png?sv=2026-02-06&spr=https&st=2026-11-01T20%3A58%3A23Z&se=2026-11-01T21%3A58%3A23Z&sr=c&sp=r&sig=Wn6IsLa%2BW4CthC%2BUXWpDiJJt6Dt7bmHvMoGUABarLyI%3D) > Clone** for the campaign you set up in the previous workflow. 3. Enter a **Name** for the campaign and then click **Continue**. > [!NOTE] > **Note:** We recommend selecting a name that makes it clear which customers are included. For example, Spring Maintenance (Zone B). 4. Click **Edit** for the *Audience*. 5. On the *Audiences* screen that opens, click **More ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/what-is-the-best-way-to-send-email-campaigns-to-a-large-audience-without-being-marked-as-spam-by-email-providers-image-ummprjjq.png?sv=2026-02-06&spr=https&st=2026-11-01T20%3A58%3A23Z&se=2026-11-01T21%3A58%3A23Z&sr=c&sp=r&sig=Wn6IsLa%2BW4CthC%2BUXWpDiJJt6Dt7bmHvMoGUABarLyI%3D) > Clone** for the audience you used for the initial campaign. 6. Modify the *Location* filter to include the zones not included in the initial campaign. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/what-is-the-best-way-to-send-email-campaigns-to-a-large-audience-without-being-marked-as-spam-by-email-providers-image-m25lhah7.png?sv=2026-02-06&spr=https&st=2026-11-01T20%3A58%3A23Z&se=2026-11-01T21%3A58%3A23Z&sr=c&sp=r&sig=Wn6IsLa%2BW4CthC%2BUXWpDiJJt6Dt7bmHvMoGUABarLyI%3D) 7. When finished, click **Continue**. 8. Back on the *Select Audience* step of the campaign builder, select the cloned audience in the list and then click **Apply Audience**. 9. Finish setting up the campaign. > [!TIP] > **Tip:** Stagger the campaign launch dates to reduce email volume on a single day. This minimizes the risk of your emails being flagged as spam. A zone is a group of zip codes. Zones are generally used for organizational purposes. By setting up Zones in ServiceTitan, a color coded system will be created to help you organize jobs in certain locations both on the Dispatch Board and the Schedule Page. You may refer to zones as service areas within your business. [Learn more →](https://help.servicetitan.com/docs/servicetitan-glossary) · [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Split determines how much credit each technician is getting for the job. For example: If two technicians perform work on a job, the split could be an even 50%-50%, or it could be 75%-25% if the first technician did a bulk of the work. By default 100% of the technician split will go to the first technician assigned to the job. [Learn more →](https://help.servicetitan.com/docs/servicetitan-glossary) · [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)