Manage Ads Optimizer Campaigns

Overview

Driving awareness to the teams who manage your ads when capacity is either too high or too low.
Sending revenue and audience signals into Google Ads, which significantly boosts your digital ad performance.
Unlocking value-based bid strategies in Google Ads.
(Optional) Automated experimentation with new value-based bidding strategies (Target ROAS & Maximize Conversion Value) when you use per-campaign experiment mode.

Who uses this feature

Marketing managers, business owners, agency partners, and other marketers on your team
Primarily for Commercial Service & Replacement and Residential Service & Replacement business types

Feature configuration

Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. If you're unsure about this, please reach out to your Pro Account Manager.
After you have added a Marketing Pro package with Ads to your account, you can enable Ads Optimizer directly in ServiceTitan. If you're interested in our prepay-and-save packages, please reach out to your Pro Account Manager or request a demo on our Pro Products page.

Things to know

Only admins, owners, or general managers can enable Ads Optimizer.
Ads Optimizer requires Ads Measurement to be fully configured. This includes Google Ads integration, Google Analytics integration, and Dynamic Call Tracking using DNI.

Track Optimizer Campaigns' Performance

In the Ads Optimizer screen, you can go to the Performance tab to tack your Google Ads campaigns' performance.

From the Performance tab, you can:

Choose the date range you want to view metrics for. To do this, click the date field at the top of the tab to open the date picker. From here, you can:
- Use the calendar to select a specific date range and click Apply.
- Use the left menu to select a preset date range:
  - Today: From 12:00 AM to the current time
  - Yesterday: Previous day, from 12:00 AM to 11:59 PM
  - Last 7 Days: Previous 7 days, including today
  - Last 30 Days: Previous 30 days, including today
  - Current Month: Current month, including future dates. For example if the date is April 25, from April 1 - April 30.
  - Last Month: Entire month before the current month. For example, if the date is July 5, the entire month of June.
  - Last 90 Days: Previous 90 days, including today
  - Current Year: Current year, including future dates. For example if the date is June 3, 2024, from January 1, 2024 - December 31, 2024.
Search for a campaign by name.
View your campaigns' status.
Track performance metric totals for all Google Ads campaigns. These metrics include:
- Leads: The number of leads generated by all Google Ads campaigns.
- Spend: The total amount spent on all Google Ads campaigns.
- Revenue: The total revenue from all completed jobs attributed to Google Ads campaigns.
- Cost per Lead: The average cost of qualified leads generated by all Google Ads campaigns.
- ROAS: The average return on ad spend for all Google Ads campaigns.
- Profit: The amount of profit generated by all Google Ads campaigns.
Track performance metrics for individual campaigns. These metrics include:
- Leads: The number of leads generated by the campaign.
- Spend: The total amount spent on the campaign.
- Revenue: The total revenue from all completed jobs attributed to the campaign.
- Cost per Lead: The cost of each qualified lead generated by the campaign. This is calculated as Spend / Leads.
- ROAS: The average return on ad spend for the campaign. This is calculated as (Revenue / Cost) * 100%.
- Profit: The amount of profit generated by the campaign. Positive values indicate profitability, while negative values indicate a loss. The calculation for this metric depends on whether you've entered a profit margin.
  - If a profit margin is entered, this is calculated as (Revenue * Profit Margin) - Spend.
  - If no profit margin is entered, this is calculated as Revenue - Spend.

Manage Optimizer Campaigns' Settings

In the Ads Optimizer screen, you can go to the Settings tab to manage your Google Ads campaigns' settings.

On the Settings tab, you can:

View your campaigns' status.
View the bid strategy specified for the campaign in Google.
Use Optimizer's experiment feature to automate Google's Experimentation feature. This will safely run experiments with a small portion of the campaign's traffic. It will also test out new value-based bidding strategies, such as Target Return on Ad Spend (ROAS) and Maximize Conversion Value. This helps find the best bid strategy for your campaign and reach the highest Return on Investment (ROI).
Enable Capacity Awareness to get alerts on your technicians' capacity. This allows you to set thresholds of high and low capacity. From there, we alert any email address you choose when high or low capacity happens. This drives awareness around crucial situations that often require campaign spend adjustments.

How Campaign Enrichment works

Ads Optimizer integrates with third-party advertisement platforms to automatically share customer, revenue, and audience signals as customers flow into your CRM. These systems were built to thrive off of this data and are now able to have visibility across the entire customer journey. Campaign Enrichment, powered by Titan Intelligence (TI), is automatically enabled for all Optimizer users. This means Optimizer begins delivering value the moment the feature is enabled.