Overview
After you enable Ads Optimizer, it automatically sends a customer list to Google Ads through their Customer Match feature. When new customers are created in ServiceTitan, we automatically update this first-party data.
Who uses this feature
Marketing managers, business owners, agency partners, and other marketers on your team
Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types
Applies to all trades
Feature configuration
Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. If you’re unsure about this, please reach out to your Pro Account Manager.
After you have added a Marketing Pro package with Ads to your account, you can enable Ads Optimizer directly in ServiceTitan. If you’re interested in our prepay-and-save packages, please reach out to your Pro Account Manager or request a demo on our Pro Products page.
Things to know
Only admins, owners, or general managers can enable Ads Optimizer.
Ads Optimizer requires Ads Measurement to be fully configured. This includes Google Ads integration, Google Analytics integration, and Dynamic Call Tracking using DNI.
How Audience Import works
If Google can match 1,000 of your customers with records in its database, your ads automatically use this data to improve your account performance.
For more on how Customer Match is beneficial, see the Your guide to Customer Match Google Ads article.
Optimizer's Audience Import works as follows:
ServiceTitan sends a list of your customers into Google Ads which includes their Name, Email, Phone Number, and Mailing Address.
Google scans the list and determines if any Google Accounts are associated with the list.
Google determines the measurable qualities of your customers. For example, it could determine that your customers are predominantly iOS users, so it pays more attention when targeting iOS users with your ads. Google does this across various signals to help improve account performance, such as device, browser, age, gender, language, and others.
Google Ads automatically applies the customer list to your campaigns as a signal to be considered when determining how to bid for each keyword. This applies to Smart Bidding campaigns only.
You can use this list for targeting purposes as well. For example, you could exclude members of this list from seeing your search ads if you want to focus on new customers. You could also create a Similar To audience from this list and use that list as a target for display ads.
Google uses the customer list to determine their characteristics and help you win over more customers with the same characteristics. Google doesn't misuse the data it receives. For more information about Google's data privacy policies with its Customer Match, see About the customer matching process and How Google uses Customer Match data Google Ads articles.