---
title: "Create email campaign content"
slug: "create-email-campaign-content-2"
updated: 2026-10-16T01:00:29Z
published: 2026-10-16T01:00:29Z
canonical: "help.servicetitan.com/create-email-campaign-content-2"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create email campaign content

## Overview

After specifying the goal and audience of your email campaign, writing personalized content should be your main priority. Email Campaigns are among the most effective tools for marketing communication, serving as a powerful way to capture and maintain your customers' attention.

---

### 

#### Make sure you're viewing the correct Marketing Pro content

This article is for Marketing Pro v2. If you are using Marketing Pro, see [Marketing Pro](https://portal.document360.io/v1/docs/marketing-pro) for content specific to your experience.

You can check your version following these steps:

1. Go to the navigation bar and click **Marketing** ![A speaker icon representing Marketing in ServiceTitan.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-marketing.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D).
2. If the side menu under Analytics includes One-Time Campaigns and Automated Campaigns, you're using [Marketing Pro v2](/v1/docs/marketing-pro-v2). If these options aren't visible, you're using [Marketing Pro](/v1/docs/marketing-pro). ![Analytics section highlighted in the Marketing side menu.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/screenshot-marketing-analytics.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)

#### Who uses this feature

- Marketing managers, business owners, and other marketers on your team
- Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types
- Applies to all trades

#### Feature configuration

- To get started with Marketing Pro, request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro), or reach out to your Customer Success Manager (CSM) or Pro Account Manager (PAM).

## Things to know

- If a customer clicks the unsubscribe link in one of your marketing messages, they see a page where they can manage all of their marketing preferences.
- You can view, clone, archive, and unarchive your campaigns. For more, see [Marketing Pro Campaign Manager overview](/v1/docs/marketing-pro-campaign-manager-overview).

## Create a campaign

1. Go to the navigation bar and click **Marketing ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-ihweeer8.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)**.
2. In the side menu, go to **Campaigns > Campaign Manager**.
3. On the *Campaign Manager* screen that opens, click **Create Campaign > Pro Campaign**.
4. After you create the campaign, add the campaign goal, select the segment that will receive this campaign, and proceed to the *Content* section.
5. Click **Add Content**.

You're ready to add email content to your campaign.

## Create email campaign content

1. On the *Content* screen, click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-9dgirt2o.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D) icon and select **Email**. ![User selects 'Email' option from the dropdown menu for starting trigger logic.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-f4kwpwn2.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
2. On the *Email #* popup that opens, click **Add Content**. ![User interface for composing an email with subject line and preview text options.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-qc1iimku.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
3. In the *Template Catalog* that opens, you can:
  - Select a prebuilt template to use.
  - Create an email template from scratch. For more, see [Manage Mar](/v1/docs/manage-marketing-pro-email-templates)
  - [keting Pro email templates](/v1/docs/manage-marketing-pro-email-templates).

## Use a pre-built template

If you prefer using a pre-built template, select and edit one while building your campaign. Keep in mind that you'll be editing a duplicate of the template, so the original stays unchanged.

1. On the *Select Template* screen, find the template you want to use.

> [!NOTE]
> **Note:** You can use the Filters, Search, and Sort By to find a template. For more, see [Manage Marketing Pro email templates](/v1/docs/manage-marketing-pro-email-templates).
2. Hover the template thumbnail and click **Select Template**. ![Template catalog displaying various marketing templates with a highlighted selection option.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-762ij4kj.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
3. (Optional) Update the email's **Subject Line** and **Preview Text**.
4. To add content to your email, select the **Content** tab in the side menu.
  - From the *Content* tab, drag and drop the content elements you want to use into the template's body.
  - Click the other tabs to add elements, such as rows and settings, as needed. For more on building marketing email templates, see [Manage Marketing Pro email templates](/v1/docs/manage-marketing-pro-email-templates).
5. When finished, click **Save** and return to the *Content* screen. The Subject Line and Preview Text are generated automatically. ![Email template configuration showing subject line and preview text for lawn care tips.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-7vya3kfy.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
6. Set the **Time of Day** you want to send the email.

> [!NOTE]
> **Note:** Depending on the audience size, emails may be sent later than the set time.
7. To preview, edit, or remove the selected template, hover over the selected template and select an action. ![Email preview showing tips for lawn care during drought conditions.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-jzo6nxqx.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
8. When finished, click **Save**.

If you want to add other content or a delay, click the **Plus** icon and add an item. Or, click **Save & Continue** to return to the campaign builder.

## Send an additional email

Campaigns can be a single email template sent repeatedly, or different marketing content sent sequentially on a delay. To add another email to the campaign sequence:

1. Click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-lv2rfqa4.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D) icon and select **Delay**. ![Email interface showing options to delay sending an email with highlighted selection.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-nf5rfdvv.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
2. Enter the number of **Days**, **Hours**, or **Minutes** you want to wait before sending the next email for the campaign.

> [!NOTE]
> **Note:** You can add a wait time of up to 1000 days between emails.
3. Click **Save**. ![Settings for a delay automation with days, hours, and minutes input fields.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-wie87mzb.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D)
4. Click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-email-campaign-content-image-mowupwa6.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A00Z&se=2026-11-01T20%3A50%3A00Z&sr=c&sp=r&sig=LK5mzfZhx2lBhdR6bNK4kRcPTcGkLc4RjBUbqpk2IF4%3D) icon and select **Email**.
5. Add the email content for the second email.

## Want to learn more?

- See [Marketing Pro Campaign Manager overview](/v1/docs/marketing-pro-campaign-manager-overview)
- See [Create one-time and automated campaigns](/v1/docs/create-one-time-and-automated-campaigns)
- See [Create Pro campaigns](/roofing/docs/create-pro-campaigns)
- See [Create direct mail campaign content](/roofing/docs/create-direct-mail-campaign-content-2)
- See [Create SMS campaign content](/v1/docs/create-sms-campaign-content)
- See [Manage Marketing Pro email templates](/v1/docs/manage-marketing-pro-email-templates)

Bulk or automated email campaigns sent to customer segments from within Marketing Pro.

**What it does:** Drives repeat business and membership renewals by staying in front of customers with targeted, personalized messaging.

**Also called:** Email marketing, Drip campaigns

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns.

**What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue.

**Also called:** ST Marketing, Marketing automation

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

Targeted text message campaigns sent to customer segments through Marketing Pro.

**What it does:** Reaches customers on the highest-open-rate channel (SMS) with time-sensitive promotions, reminders, and service offers.

**Also called:** Text marketing, SMS marketing

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

**a.k.a.** Text Campaigns