--- title: "Create direct mail campaign content" slug: "create-direct-mail-campaign-content-2" updated: 2026-10-16T01:00:37Z published: 2026-10-16T01:00:37Z canonical: "help.servicetitan.com/create-direct-mail-campaign-content-2" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Create direct mail campaign content ## Overview Use direct mail and drip campaigns in Marketing Pro to send postcards to your customers. Postcards are an effective way to capture and retain your customers' attention. To improve engagement, personalize the content for your audience. --- ### #### Make sure you’re viewing the correct Marketing Pro content This article is for Marketing Pro v2. If you are using Marketing Pro, see [Marketing Pro](https://portal.document360.io/v1/docs/marketing-pro) for content specific to your experience. You can check your version following these steps: 1. Go to the navigation bar and click **Marketing** ![A speaker icon representing Marketing in ServiceTitan.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-marketing.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D). 2. If the side menu under Analytics includes One-Time Campaigns and Automated Campaigns, you're using [Marketing Pro v2](/v1/docs/marketing-pro-v2). If these options aren't visible, you're using [Marketing Pro](/v1/docs/marketing-pro). ![Analytics section highlighted in the Marketing side menu.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/screenshot-marketing-analytics.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) #### Who uses this feature - Marketing managers, business owners, and other marketers on your team - Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types - Applies to all trades #### Feature configuration - To get started with Marketing Pro, request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro), or reach out to your Customer Success Manager (CSM) or Pro Account Manager (PAM). ## Things to know - After you launch your campaign, your postcards are automatically printed, addressed, and provided to USPS usually within 48 hours (excluding holidays and weekends). USPS then takes between 5-7 business days on average to deliver the postcards through first-class mail. - Campaign cost is calculated by the number of cards sent, so you can always see how much you have spent and make informed marketing decisions. - If you want to design your own postcards, [browse our template gallery](https://bit.ly/3UvHxOb) or [view marketing pro resources](https://www.servicetitan.com/marketing-pro-resources) to see postcard templates you can use. - You can manage actions on your campaigns such as edit, clone, and more. For more, see [Manage Marketing Pro campaigns](/roofing/docs/manage-marketing-pro-campaigns). ## Create a direct mail campaign 1. Go to the navigation bar and click **Marketing ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-yl94nl0t.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D)**. 2. In the side menu, go to **Campaigns > Campaign Manager**. 3. On the *Campaign Manager* screen that opens, click **Create Campaign > Pro Campaign**. 4. After you create the campaign, add the campaign goal, and select the segment that will receive this campaign, proceed to the *Content* section. 5. Click **Add Content**. You're ready to add direct mail content to your campaign. ## Create direct mail campaign content 1. On the *Content* screen, click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-362eyc23.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) icon and select **Direct Mail**. ![User selects 'Direct Mail' option from a dropdown menu in a workflow interface.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-qtjruhfy.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 2. On the *Direct Mail #* pop-up that opens, click **+ Add Content**. ![User interface showing options to add content in a direct mail template.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-anzwhkfq.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 3. Select the postcard size you want to use. You can choose between two sizes: 4x6 inch or 6x9 inch postcards. ![Postcard design options with sizes and pricing details for customization.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-2ql8lpib.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 4. Enter your message details for the postcard. The details depend on if you're creating a 4x6 or 6x9 inch postcard. For more, see: - [Enter message details for 4x6 inch postcards](/roofing/docs/create-direct-mail-campaign-content-2#enter-message-details-for-4x6-inch-postcards) - [Enter message details for 6x9 inch postcards](/roofing/docs/create-direct-mail-campaign-content-2#enter-message-details-for-6x9-inch-postcards) 5. When finished, click **Save and Continue**. ![Postcard design preview with an update note and estimate details on the back.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-97kjyzg5.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 6. Click **Save**. ## Enter message details for 4x6 inch postcards Enter the following message details for 4x6 inch postcards: 1. **Front:** Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1875x1275 pixels. > [!NOTE] > **Note:** You can upload an image larger than the specified dimensions, but you'll need to crop it to fit those dimensions. 2. **Back:** Enter the postcard message: > [!NOTE] > **Note:** Do not add emojis, special characters, or custom font formatting to the postcard heading or body. Our third-party printing provider only supports plain text for these fields. 1. **Heading:** Large text that appears at the top of the back of the postcard. We recommend entering something attention-grabbing here as it's the first thing customers see on the back of your postcard. 2. **Body:** Normal-sized text that appears underneath the heading. 3. **Logo:** If you already uploaded your company logo in Settings, you see it here. If not, click **Upload Image**, and select your logo to upload from your computer. > [!NOTE] > **Note:** The image size must be at least 180x180 pixels. ![Postcard design promoting a contest for a new water heater with QR code.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-2thqx52h.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) ## Enter message details for 6x9 inch postcards Enter the following message details for 6x9 inch postcards: 1. **Front:** Upload an image for the front of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 2775x1875 pixels. 2. **Back:** Upload an image for the back of your card. You can use a PNG, JPG, or JPEG file. The image size must be exactly 1388x1875 pixels. > [!NOTE] > **Note:** You can upload images larger than the specified dimensions, but you'll need to crop them to fit those dimensions. ![Postcard design promoting home equipment filter replacement services with contact information.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-ui7j4pky.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) ## Send a second direct mail postcard Campaigns can be a single postcard sent repeatedly, or different postcard templates sent sequentially on a delay. 1. To add a second direct mail postcard, click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-r50soo17.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) icon and select **Delay**. ![Direct Mail options with highlighted selection for delaying the mailing process.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-0woem0mb.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 2. Enter the number of **Days**, **Hours**, or **Minutes** you want to wait before sending the next postcard for the campaign. You can add a wait time of up to 1,000 days between postcards. 3. Click **Save**. ![Settings for delaying automation with input fields for days, hours, and minutes.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-lngqmjjc.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) 4. Click the **Plus** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-direct-mail-campaign-content-image-wcqgd3ik.png?sv=2026-02-06&spr=https&st=2026-11-01T19%3A50%3A08Z&se=2026-11-01T20%3A50%3A08Z&sr=c&sp=r&sig=c5G%2FuwIFmBB2rx4YPmEZRwvM%2BQJPwbd9dB2vKaBMMEw%3D) icon and select **Direct Mail**. 5. Add the content for the second postcard. ## FAQ --- ### #### Can I send a sample postcard or test to myself? Yes, you can. To send a test Direct Mail to yourself, you need a customer profile in ServiceTitan. 1. Create a Customer Record in your ServiceTitan account with your shipping address. 2. Add a unique tag to your customer record. 3. Create a Marketing Pro audience using that same unique tag. Make sure this audience only includes your customer record. 4. Create a new Direct Mail campaign and select the audience you created. 5. Schedule the campaign. #### Can I cancel a direct mailing after it has been sent? You can cancel a scheduled campaign but not one that is live. After a campaign is live, it has already been sent to the printer for processing. #### How long does it take to deliver Direct Mail? ServiceTitan exclusively provides First Class Mail for the distribution of 4x6-inch and 6x9-inch postcards. The complete process of receiving, rendering, printing, cutting, and shipping the postcards via First Class Mail usually takes at least 48 business hours, with an additional 5-7 business days required for delivery by USPS. #### What is the expected return rate for direct mail campaigns? The expected return rate for Direct Mail Campaigns can vary. For campaigns focused on acquiring new customers, you can expect a return rate of up to 10%. Campaigns designed to retain existing customers will likely have a lower return rate. With ServiceTitan's first-class mailing, any returned mail will be sent back to you. To help lower your return rate, consider personalizing your mailers and including a strong call to action. #### Do I get charged for mail that has been returned to me? Yes, you will be charged for any pieces that were shipped, including any returned mail. You won’t be charged for any failed pieces. ## Want to learn more? - See [Create one-time and automated campaigns](/v1/docs/create-one-time-and-automated-campaigns) - See [Create Pro campaigns](/roofing/docs/create-pro-campaigns) - See [Create email campaign content](/v1/docs/create-email-campaign-content) - See [Manage Marketing Pro email templates](/v1/docs/manage-marketing-pro-email-templates) ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) The top-level account in ServiceTitan representing a property owner or account holder, containing all locations, jobs, and history. **What it does:** Serves as the single source of truth for all customer interactions, history, and financial data. **Also called:** Customer account, Client record **Tags:** Core [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Physical mailer campaigns triggered and tracked through Marketing Pro to target specific customer segments. **What it does:** Reaches customers in markets where digital response rates are lower, with revenue attribution tracked back in ServiceTitan. **Also called:** Postcard campaigns, Direct mailers **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)