---
title: "Can I set up a one-time service area for a customer audience in Marketing Pro to avoid going through the many hundreds of small areas that I do not service for every campaign?"
slug: "can-i-set-up-one-time-service-area-customer-audience-marketing-pro"
updated: 2026-10-16T00:51:30Z
published: 2026-10-16T00:51:30Z
canonical: "help.servicetitan.com/can-i-set-up-one-time-service-area-customer-audience-marketing-pro"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Can I set up a one-time service area for a customer audience in Marketing Pro to avoid going through the many hundreds of small areas that I do not service for every campaign?

## Problem

You need to group multiple service areas into a single, one-time setup for customer audiences in Marketing Pro. You can do this by creating an audience that includes your service areas.

## Solution

When creating an audience, you can use the inclusion and exclusion criteria to target your service areas. For example, you can target specific customer ZIP codes, location ZIP codes, Zones, location tags, and cities. You can then reuse that audience for as many marketing campaigns as needed.

For a full list of inclusion and exclusion criteria, see [Create audiences](/roofing/docs/create-audiences).

### Create an audience to target your service areas

1. Go to the navigation bar and click **Marketing**.
2. In the side menu, click **Audiences**.
3. Select **Create new**.

> [!NOTE]
> **Note:** You can click **More > Edit** to edit an existing audience if you don't want to create a new one.
4. Select **Retain Customers** or **Acquire New Customers** as your audience goal.
5. Enter a name for the audience and click **Begin**.
6. For acquisition audiences only, select the service areas you want the audience to target. You can only select up to 5 per audience.
7. Add inclusion criteria to target your specific service areas. For example, you can use the Location Zip Code criteria to target specific zip codes.
8. Add any additional inclusion or exclusion criteria as needed.
9. When finished, click **Continue** to return to the *Audiences* screen. Your changes save automatically.

By following these steps, you can create an audience that targets your service areas. The audience can be used for as many marketing campaigns as needed, preventing you from having to enter the service areas each time.

> [!TIP]
> **Tip:** If you need an audience that targets the same service areas but for a different purpose, you can clone that audience and make changes to it as needed. This saves you from having to add the service areas again.

ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns.

**What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue.

**Also called:** ST Marketing, Marketing automation

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

A zone is a group of zip codes. Zones are generally used for organizational purposes. By setting up Zones in ServiceTitan, a color coded system will be created to help you organize jobs in certain locations both on the Dispatch Board and the Schedule Page. You may refer to zones as service areas within your business.

[Learn more →](https://help.servicetitan.com/docs/servicetitan-glossary) · [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)