---
title: "Can I pause a campaign to fix the audience after changing or deactivating a zone?"
slug: "can-i-pause-a-campaign-to-fix-the-audience-after-changing-or-deactivating-a-zone"
updated: 2026-10-16T00:56:16Z
published: 2026-10-16T00:56:16Z
canonical: "help.servicetitan.com/can-i-pause-a-campaign-to-fix-the-audience-after-changing-or-deactivating-a-zone"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Can I pause a campaign to fix the audience after changing or deactivating a zone?

## Problem

When one of the campaign targets is changed or deactivated, you may need to update the associated filter in the campaign's audience.

- To update Email Campaigns, pause the campaign, edit the audience, and then restart it.
- To update SMS or Direct Mail Campaigns, you must create a new campaign and then update the audience. You cannot pause these campaign types.

## Solution

> [!NOTE]
> **Note:** These troubleshooting steps are for Marketing Pro v1. For Marketing Pro V2, see [Schedule, stop, and resume Marketing Pro campaigns](/roofing/docs/schedule-stop-and-resume-marketing-pro-campaigns).

### Update audience for email campaigns

1. Go to **Marketing** ![marketing icon in the navigation bar in ServiceTitan](https://images.ctfassets.net/mb2ty0185mk8/5y3rHZz5F8lR3c0HH9JIPT/4180e1c6085ea8b63d29d9334f7a854a/icon-gnav-marketing-inactive.png) **> Pro Campaigns**.
2. For the campaign you need to update the audience for, click **More > Stop**.
3. On the *Confirm stop* pop-up that opens, click **Confirm**.
4. Click **More** ![More icon](https://images.ctfassets.net/mb2ty0185mk8/5XeS5dJVd7L9z0zWiTw2sH/0d63b79714dce8ca880d0d4badf672a2/image2.png) **> Edit** for the campaign.
5. Update the audience filters to reflect the new zone information or requirements.

> [!NOTE]
> **Note:** If the audience is attached to any other active campaigns, you cannot update and will need to create a new audience instead.
6. When finished, click **Continue**.
7. Click **Resume Campaign**.

### Update audience for SMS or direct mail campaigns

You cannot pause an SMS or direct mail campaign. Instead, you'll need to create a new campaign to update the audience. A quick way to do this is to clone the original campaign.

1. Go to **Marketing** ![marketing icon in the navigation bar in ServiceTitan](https://images.ctfassets.net/mb2ty0185mk8/5y3rHZz5F8lR3c0HH9JIPT/4180e1c6085ea8b63d29d9334f7a854a/icon-gnav-marketing-inactive.png) **> Pro Campaigns**.
2. For the campaign you need to update, click **More** ![More icon](https://images.ctfassets.net/mb2ty0185mk8/5XeS5dJVd7L9z0zWiTw2sH/0d63b79714dce8ca880d0d4badf672a2/image2.png) **> Clone**.
3. Click **Edit** in the Audience step of the clone.
4. Next to the original audience, click **More** ![More icon](https://images.ctfassets.net/mb2ty0185mk8/5XeS5dJVd7L9z0zWiTw2sH/0d63b79714dce8ca880d0d4badf672a2/image2.png) **> Clone** and then **Continue**.
5. Update the audience filters in the cloned audience to reflect the new zone information or requirements, and then click **Continue**.
6. Select your new cloned audience on the Select Audience step, and click **Apply Audience**.
7. Make any other needed changes.
8. When finished, schedule the new campaign.
9. Return to the *Pro Campaigns* screen.
10. For the original campaign you cloned, stop it if it's still live, and then click **More** ![More icon](https://images.ctfassets.net/mb2ty0185mk8/5XeS5dJVd7L9z0zWiTw2sH/0d63b79714dce8ca880d0d4badf672a2/image2.png) **> Archive** to avoid running both campaigns at the same time.

## Related Content

- [Create audiences](/roofing/docs/create-audiences)
- [Manage Marketing Pro Audiences](/roofing/docs/manage-marketing-pro-audiences)
- [Pause, edit, and resume live email campaigns](/roofing/docs/pause-edit-and-resume-live-email-campaigns)

Bulk or automated email campaigns sent to customer segments from within Marketing Pro.

**What it does:** Drives repeat business and membership renewals by staying in front of customers with targeted, personalized messaging.

**Also called:** Email marketing, Drip campaigns

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

Targeted text message campaigns sent to customer segments through Marketing Pro.

**What it does:** Reaches customers on the highest-open-rate channel (SMS) with time-sensitive promotions, reminders, and service offers.

**Also called:** Text marketing, SMS marketing

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

**a.k.a.** Text Campaigns

Physical mailer campaigns triggered and tracked through Marketing Pro to target specific customer segments.

**What it does:** Reaches customers in markets where digital response rates are lower, with revenue attribution tracked back in ServiceTitan.

**Also called:** Postcard campaigns, Direct mailers

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns.

**What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue.

**Also called:** ST Marketing, Marketing automation

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)