This new feature brings Meta Ads reporting in Marketing Pro to general availability (GA) so you can track cost and performance automatically. This feature is moving from Early Access to generally available through a phased rollout, which will begin with the ST-76.1 release.
What's new?
Previously, Meta campaign performance had to be tracked manually across spreadsheets or multiple tools. Now, when you connect your Meta ad account, Marketing Pro automatically pulls in spend, clicks, impressions, and other key metrics, and supports offline conversions that can be used as optimization events in Meta. Existing campaigns are automatically upgraded, giving you full performance visibility without manual setup.
Resources
Before and After
Before (Current)
Log into Meta and export ad data.
Manually compare results against your website or CRM data.
Use spreadsheets to estimate ROI.
Repeat every week or month.
Impact: Teams lack visibility into what ads are driving real revenue. Attribution is slow and unreliable.
Try the current workflow in your account.
After
Connect Meta Ads in Marketing Pro.
Accept Meta terms when prompted.
Make sure each Meta Ads campaign is mapped to the correct ServiceTitan campaign.
View full campaign reporting directly in Marketing Pro.
Use offline conversions events as optimization events
Impact: You can optimize Meta Ads based on real booked job outcomes, not assumptions, and eliminate manual tracking.
Test the changes in the NEXT environment.
Who uses this feature
All Business Types
Administrators, Managers, CSRs
Region availability: USA, Canada
How it works for your industry
Residential Service and Replacement
A home services team running furnace tune-up campaigns links their Meta account and sees real-time results in Marketing Pro.
A manager adjusts ad spend after seeing low conversion on a summer cooling promo.
A manager filters ad performance by service category to plan next month's campaigns.
Commercial Service and Replacement
A commercial HVAC contractor tracks conversions from Meta Ads promoting maintenance contracts.
The team connects UTM-tagged campaigns to learn which industries are responding best.
A manager evaluates campaign ROI without needing a spreadsheet.
Residential Construction
A remodeler tracks lead form completions from kitchen remodel ads on Meta.
Legacy campaign performance shows up automatically after connecting the account.
Teams see which campaigns lead to scheduled estimate visits.
Commercial Construction
A contractor links their Meta Ads for office build-outs and tracks quotes generated.
UTMs are validated automatically, cutting down on setup time.
Reporting includes full spend data, helping guide ad budgets.
How to Prepare?
If you're not already using Marketing Pro Ads, you can request a demo on our Pro Products page, or reach out to your Customer Success Manager (CSM) or Pro Account Manager (PAM).
Confirm that Marketing Pro is active and connected to Meta.
Identify current Meta campaigns that need tracking.
Align reporting workflows to use Marketing Pro as the source of truth.