--- title: "Make smarter budget decisions with Multi-touch Attribution" slug: "make-smarter-budget-decisions-with-multi-touch-attribution" tags: ["Area - Release Notes", "Role - All users", "Type - Commercial", "Type - Residential", "Focus - Construction", "Focus - Service Replacement"] updated: 2026-07-11T14:07:05Z published: 2026-07-11T14:07:05Z canonical: "help.servicetitan.com/make-smarter-budget-decisions-with-multi-touch-attribution" stale: true --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Make smarter budget decisions with Multi-touch Attribution This new feature lets you see how each ad touchpoint helps create and close jobs, so you can shift spend with more confidence. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/image29.gif?sv=2026-02-06&spr=https&st=2026-11-13T00%3A15%3A32Z&se=2026-11-13T01%3A15%3A32Z&sr=c&sp=r&sig=xZY6dSmnGqPNqVcd8V3e9UxUqdr27TMjg7761LHYWX4%3D) ### What's new? Before, Marketing Pro Ads reporting in ServiceTitan gave almost all credit to the last click or call before a booked job. Top-of-funnel and mid-funnel campaigns often looked weak, even when they were doing the hard work of creating demand. With Multi-touch Attribution, you get new filters and columns that separate *First Touch, Last Touch,* and *Assisted* metrics. You can see which campaigns start journeys, which ones close them, and which ones support along the way. ### Before and After #### Before (Current) 1. Go to any analytics screen in Marketing Pro and view results by *Assigned Campaign* or *Last Touch* only. 2. See branded search and other bottom-of-funnel ads show most of the jobs and revenue. 3. Watch prospecting and retargeting campaigns look like poor performers, even when they drive a lot of early interest. 4. Move budget away from awareness and mid-funnel work toward last-click campaigns. **Impact:** Budget tilts toward short-term wins, and demand-building work looks like wasted spend. [Try the current workflow in your account](https://go.servicetitan.com/#/new/marketing/analytics). #### After 1. Go to any Marketing Pro analytics screen. 2. Use the multi-touch attribution filters to refine your data: - **Campaign Override:** Choose whether to include manual attribution. - **Show Data By:** Select **Assigned Campaign**, **Last Touch**, or **First Touch**. 3. In your performance tables, use the *Assisted* metrics to see which campaigns help close deals from other sources. 4. Compare *First Touch, Last Touch,* and *Assisted* results before you move your budget. **Impact:** You can protect strong demand campaigns, cut true low performers, and keep your pipeline healthy over time. [Test the changes in the NEXT environment](https://next.servicetitan.com/#/new/marketing/analytics). ### Who uses this feature - All business types - Administrators, Managers - Region availability: USA, Canada ### --- ### How it works for your industry #### Residential Service and Replacement - See how top-of-funnel ads (for example, Facebook or display) start new homeowner journeys that later close from search. - Use Assisted Revenue to track how Meta and Google ads drive tune-up and replacement jobs. - Plan budget Splits across awareness, retargeting, and branded search instead of guessing from a single report. #### Commercial Service and Replacement - Spot which campaigns start journeys for new maintenance agreements with property managers. - Measure how mid-funnel ads assist emergency calls and quoted repairs that close from direct search. - Share clear reports with leadership to defend brand and retargeting campaigns during budget reviews. #### Residential Construction - Use First Touch to see which campaigns bring in new builder or developer leads for install work. - Track how Follow-Up Campaigns assist long sales cycles that may close from direct calls or repeat visits. - Plan marketing spend for the next build season using First Touch, Last Touch, and Assisted views together. #### Commercial Construction - Identify early-stage campaigns that lead to bid requests for large projects. - Show how retargeting and email help move long-running deals along, even when they do not get the final click. - Use journey-level reports to explain to partners and finance why top- and mid-funnel work still earns part of the budget. ### How to Prepare? 1. If you're not already using Marketing Pro Ads, you can request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro), or reach out to your Customer Success Manager (CSM) or Pro Account Manager (PAM). 2. Have an administrator reach out to Support or your client success manager (CSM) to have *Multi-touch Attribution* enabled for your account. 3. Confirm that your tracking numbers in active campaigns use [ServiceTitan dynamic number insertion (DNI)](/v1/docs/dynamic-call-tracking-using-dni-integration). 4. Identify who on your team will own weekly marketing reporting and how often you will review First Touch, Last Touch, and Assisted metrics together. 5. Train leaders and marketers on where to find the new Multi-touch Attribution filters and how to read each view before changing budget. 6. Align with finance on which Multi-touch Attribution reports you will use to explain spend and protect demand-building campaigns over time. ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Split determines how much credit each technician is getting for the job. For example: If two technicians perform work on a job, the split could be an even 50%-50%, or it could be 75%-25% if the first technician did a bulk of the work. By default 100% of the technician split will go to the first technician assigned to the job. [Learn more →](https://help.servicetitan.com/docs/servicetitan-glossary) · [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Automated campaigns that re-engage customers after a job is completed — typically promoting memberships, reviews, or next-service reminders. **What it does:** Converts one-time customers into recurring revenue by automatically reaching out at the right moment post-job. **Also called:** Post-job campaigns, Retention campaigns **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)