Overview
You can create SMS Text Message campaigns to send marketing or transactional text messages. Understanding the difference between these types of messages can help you select the campaign type that best fits your purpose.
Who uses this feature
Marketing managers, business owners, CSRs, and other marketers on your team
Primarily benefits Residential Service and Replacement business types
Things to know
Your SMS Marketing Registration must be approved by The Campaign Registry (TCR) before you can send opt-in requests or text messages to customers. For more, see Submit SMS Marketing Registration.
What are marketing text messages
A marketing text message is a promotional message sent via SMS to customers who have explicitly opted in. These messages advertise products, services, or events and encourage customer engagement or purchases. For example, you can use marketing messages to send customers a discount for any services booked in May or offer a seasonal maintenance special.
What are transactional text messages
A transactional text message is an informational message sent via SMS to customers about a specific transaction or service. These messages are typically automated and intended to provide timely and relevant information to the customer. For example, you can use transactional messages to remind customers about their unsold estimates or Recurring services.
Differences between marketing and transactional text messages
Marketing and transactional text messages differ in purpose, content, opt-in requirements, frequency, and regulations.
Marketing messages | Transactional messages | |
|---|---|---|
Purpose | Promote products, services, or events to encourage sales or engagement. | Provide information for a specific transaction or service, such as unsold estimates or recurring services. |
Content | Contain promotional content to encourage customers to take a specific action, such as booking a service. | Provide essential information directly related to a customer, focusing on utility rather than persuasion. These messages do not include promotional content. |
Opt-In Requirements | Require explicit written opt-in consent from the customer before sending. | Do not require explicit written opt-in consent, but you should still have the customer's verbal agreement or an existing relationship that justifies sending the message. |
Frequency | Send based on marketing schedules or promotional campaigns, which can be frequent and recurring. | Send based on specific actions or events related to a customer, such as an upcoming recurring service. |
Regulations | Subject to strict regulations to protect customers from spam, including requirements for opt-in consent and easy opt-out options. | Generally have more lenient regulations since they provide necessary information but must still comply with relevant privacy and communication laws. |