Track audience email delivery historyLast updated on 04/27/2023
In Marketing Pro, your primary goal is to convince customers to open your marketing content and book jobs with your business. The success of your campaign depends not only on the effectiveness of your subject line and how compelling your email template is but also on your email deliverability.
Email deliverability is how deliverable your email is, which is a way of saying whether your messages get sent directly to customer inboxes, or if they get sent to spam folders. The more of your messages that arrive directly in inboxes, the more jobs that your customers will book as a result.
Email deliverability is tied to a set of different factors, including how many of your messages are opened by customers, the email reputation of your business, and how many of your messages get marked as spam.
Once you've added an audience to your campaign and the campaign has been launched, you can track who's opened your emails.
Things to know
You can configure your outgoing marketing email campaigns to protect your sending reputation. For more information, see Set email validation preferences.
Email deliverability boosters
Marketing Pro includes a suite of features to help boost your email deliverability, including:
An automated warmup period to build your sending reputation When you first start using Marketing Pro, your account will be in a warmup period. This helps to establish the email reputation of your business and reduces the likelihood of your messages being labeled as spam. While your account is warming up, the number of marketing messages that you can send each day is limited. Each day, you’ll be able to send more messages than the day before. If you schedule a campaign that sends more messages than your daily limit, then they are sent the next day. Once you secure a positive email reputation, you can send an unlimited number of messages per day.
Audience scoring to laser-focus your marketing campaigns The more narrowly targeted your audiences are, the more likely your customers will open your emails, see your content, and book jobs with you. As you build audiences, ServiceTitan automatically evaluates their targeting and presents you a targeting score.
There are three levels of audience targeting:
Strong targeting: Campaign is sent to a very specific set of customers. A message relevant to that set of customers is more likely to get opened than a generic message.
Moderate targeting: Campaign is sent to a large set of customers, which means that many of your customers will get the same message. Campaigns with moderate targeting are recommended to be done less frequently than campaigns with strong targeting.
Broad targeting: Campaign is sent to a very large set of your customers, in most cases you are sending a generic message that the customers are less likely to read. You should run a campaign with this audience sparingly.
Instant, actionable feedback to help write great email subject lines The email subject line is important because it is the first thing your customers see when they receive the email campaign. Your email campaign subject helps your customers decide whether to open and interact with your email campaign or not. As you write a new subject line for a marketing campaign, you can click the badge icon to evaluate its effectiveness. Many factors go into writing a good subject line, including brevity, urgency, and personalization After your subject line is scored, click the badge again to see some tips on how you can improve it.
Track audience email delivery history in a customer record
To track audience email delivery history:
Go to Marketing >Email.
Go to the All Campaigns table and click the campaign you want to track.
On the Campaign Details page that opens, go to the Email Metric Totals table and click the Delivered metrics.
On the Email Metrics page, you can view:
Who it was sent to
The email address of the customer
Number of emails sent
A history of emails sent from the campaign showing sent and open dates
To which campaign the email belongs
If the email was clicked
Important note: Some features may not be currently included in your account and additional configuration may be required. Please contact technical support for details.
Disclaimer: Information provided in this article is for informational purposes only and it should not be construed to be legal advice. Information provided in this article may also not constitute the most up-to-date legal or other information. You should not act or refrain from acting on the basis of any information in this article to meet any compliance requirements without seeking independent legal or other professional advice.