Service Titan Knowledge Base

Register your business for SMS and MMS deliveryLast updated on 07/04/2022

To enable the delivery of SMS and MMS messages in the United States, ServiceTitan has integrated with the Campaign Registry (TCR) reputation authority. TCR provides a more reliable and predictable messaging service to mobile network operators.


Things to know

  • If you want to use the chat, customer text message notifications, dispatch messages and any other ServiceTitan features that use text messages, fill out and submit the A2P 10DLC brand registration form.

  • TCR works with North American mobile network operators (AT&T, Verizon, T-Mobile, U.S. Cellular) and campaign service provider companies, like ServiceTitan, who are involved in sending text messages to customers on a business’s behalf. You must register your company with the TCR, through ServiceTitan, in order to reliably send text messages.

  • TCR supports a sanctioned A2P 10DLC text messaging campaign ecosystem.

  • 10DLC numbers are ten-digit local long code telephone numbers that are an alternative to short-codes.

  • A2P 10DLC functionality has been enhanced and it offers the benefits that short codes have had, as well as prevents fraudulent activity.

  • With A2P 10DLC, ServiceTitan customers can send trusted text communications.

  • Canadian companies, who send text messages to customers with US phone numbers, should register. Note: As of September 2021, the registration process doesn’t typically complete without a manual follow-up. If it doesn't complete, it is likely the Campaign Registry (TCR) will want a copy of your Certificate of Incorporation to complete the verification process. If your attempted registration isn’t successful initially, please send an email to brandregistrationhelp@servicetitan.com. As part of resolving the issue, the ServiceTitan representative may ask you for a copy of your Certificate of Incorporation in order to provide it to the TCR.

  • The estimate is an easy way to quickly estimate the costs.  The estimate could be too low if most of the messages are SMS, in comparison to MMS, and they are multi-segment messages. Note: An SMS message is broken up into 160 character segments; whereas, MMS is more expensive but is one segment regardless of size. Mobile network operators charge by the segment, not the message. 


Register your business

You must register your company information by submitting company details to avoid degradation of service by mobile carriers.

Note: Some Mobile Network Operators have said they will begin blocking non-registered senders at a future date. Each Mobile Network Operator policy is at its own discretion and is subject to change.

  1. Go to the navigation bar and click Settings icon-settings.png. In the side panel, go to Your Account > Register for Texting.

  2. Enter your Employer Identification Number (EIN).

  3. Click Next.

    Your Information opens.

  4. Fill out your company information.

  5. Click Next.

    Business Identifiers + Stock Details opens.

  6. Enter your business details.

  7. Click Save.

  8. Review your business details. If all looks good, click Submit.

    Note: After you submit your form, you cannot edit the fields.


Mobile network operator fees

Our modeling of the new mobile network operator surcharge fee indicates that a customer with average usage will incur a charge between $20 and $50 a month, though this could vary significantly based on seasonal use and the customer’s adoption of new features that use text messaging. The overall charge consists primarily of usage surcharge fees, on the order of $5 per 1,000 text messages, and a fixed fee of $10 per month to the TCR. For more information, visit Carrier surcharge fees. Tip: ServiceTitan will be passing through these fees without any markup beginning October 1, 2021. You will begin to see these fees posted on your November bill.  Note: These prices are subject to change.


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Important note: Some features may not be currently included in your account and additional configuration may be required. Please contact technical support for details.