Review Direct Mail campaignsLast updated on 09/23/2022
Reviewing your Direct Mail campaigns gives you insight into the effectiveness of your campaign, as it allows you to measure the performance, revenue and more metrics to help you build a better Direct Mail campaign that suits your business and goals.
Things to know
You can review the live Direct Mail campaigns only.
Review Direct Mail Campaign Results
After you launch a Direct Mail campaign, access the campaign details page to track its performance, review campaign details, and make changes to boost calls, bookings, and revenue:
Go to the navigation bar and click Marketing.
In the side menu, click Pro Campaigns.
Click the name of the Direct Mail campaign you want to view. Campaign Details opens.
In the campaign details page you can:
View the Direct Mail basic details including the Direct Mail name, status, category, print date, and more.
Review the Direct Mail campaign metrics in the Performance and Revenue charts for the selected date range and business units.
View the campaign’s Key Performance Indicators (KPIs). These include:
Calls—Calls generated by this campaign from the associated tracking number
Leads—Calls generated as leads as a result of this campaign
Booked—Booked jobs as a result of this campaign
Manual Calls—Jobs booked by CSRs manually generated by this campaign
New Customers—New customers created from this campaign
Revenue Total:Revenue Total:
Revenue—Revenue generated as a result of this campaign
Sold Jobs—Jobs that resulted in a sale as a result of this campaign
Total Cost—Cost of marketing for this campaign
Cost Per Lead—Cost of each lead generated by this campaign
ROI—Return on investment (ROI) as a percentage generated by this campaign. It is calculated by (Revenue - Cost) / Cost) × 100)
Direct Mail Metric Total:
Ordered—Number of postcards placed + number of postcards printed + number of postcards shipped by this campaign
Placed—Postcards that were placed for order for this campaign
Printing—Postcards printed for this campaign
Shipped—Postcards shipped for this campaign
Failed—Postcards that failed to print for this campaign
Canceled—Postcards that were canceled
Attributed Revenue—Attributed revenue created by this campaign within the selected date range
Attributed Calls—Attributed calls created by this campaign within the selected date range
Attributed Jobs—Attributed jobs created by this campaign within the selected date range
Review the shipping details of the Direct Mail campaign and track the number of the postcards ordered for the campaign.
View the calls generated from this campaign and the jobs booked as a result of this campaign.
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Important note: Some features may not be currently included in your account and additional configuration may be required. Please contact technical support for details.
Disclaimer: Information provided in this article is for informational purposes only and it should not be construed to be legal advice. Information provided in this article may also not constitute the most up-to-date legal or other information. You should not act or refrain from acting on the basis of any information in this article to meet any compliance requirements without seeking independent legal or other professional advice.