Create email campaign content

Overview

After specifying the goal and audience of your email campaign, writing personalized content should be your main priority. Email campaigns are considered to be the most effective way to facilitate marketing communication with your customers. Email campaigns play a primary role in drawing and keeping the attention of your customers.

Things to know

   
• If a customer clicks the unsubscribe link in one of your marketing messages, they see a page where they can manage all of their marketing preferences.
   
• You can view, clone, archive, and unarchive your campaigns. For more, see Marketing Pro Campaign Manager overview.

Create a campaign

   
1. Go to Marketing Pro.
   
2. In the side menu, click Campaign Manager.
   
3. On the Campaign Manager screen that opens, click Create Campaign.
   
4. After you create the campaign, add the campaign goal, select the segment that will receive this campaign, then proceed to the Content section.
   
5. Click Add Content.

Use the steps in the following section to create one-time campaigns or automated campaigns.

Create email campaign content

   
• On the Content screen, click the Plus icon.
   
• Select Email.
   
• On the Email # popup that opens, click Add Content.
   
• This takes you to the Template Catalog. Select one of the following to add a template:
         
             
  • Use a prebuilt template to build your email communication for the campaign
             
  • Create an email template from scratch. For more, see Manage Marketing Pro Email Templates.
         
     

Use a pre-built template

If you want to use a pre-built template, you can select and edit an email template as you build a campaign. Remember, the template you're editing at this point is the duplicate: the original template is preserved.

   
1. On the Select Template screen, find the template you want.        

              

   Note: You can use the Filters, Search, and Sort By to find a template. For more, see Manage Marketing Pro Email Templates.

          

      
   
2. Hover over a template thumbnail and click Select Template.
   
3. Configure the email campaign's Subject Line and Preview Text, if needed.
   
4. To add content to your email, select the Content tab in the side menu.
          
              
   1. From the Content tab, drag and drop the content elements you want to use into the template's body.
              
   2. Click the other tabs to add elements, such as rows and settings, as needed. For more on building marketing email templates, see Manage Marketing Pro Email Templates.
          
      
   
5. When finished, click Save and return to the workflow. The Subject Line and Preview Text are generated automatically.
   
6. Set the date you want to schedule your email to send.
   
7. To preview, edit, or remove the selected template, hover over the selected template and select an action.
   
8. When finished adding the email template, click Save.

   

Note: If you want to add other campaigns or a delay, click the Plus icon and add an item. Or, click Save & Continue to go to the campaign sections.

Send a second email campaign

Campaigns can be a single email template sent repeatedly, or different email templates sent sequentially on a delay. To add a second email campaign:

   
1. Click the Plus icon, then select Delay.
   
2. Enter the number of Days, Hours, or Minutes you want to wait before sending the next email for the campaign.        

              

   Note: You can add a wait time of up to 1000 days between emails.

          

      
   
3. Click Save.

Want to learn more?

   
• See Marketing Pro Campaign Manager overview
   
• See Create one-time and automated campaigns
   
• See Create campaigns
   
• See Create direct mail campaign content
   
• See Manage Marketing Pro Email Templates