Service Titan Knowledge Base

Create conversion opportunity tagsLast updated on 03/23/2022

Conversion opportunity tags help track how well your technicians sell pricebook items. For example, if you want to track sales of an air filter, you can attach a conversion opportunity tag to the filter in your pricebook. If a job has the same conversion opportunity tag, when the filter is added to the invoice, the job is counted as a successful conversion. You can then run a report that compares conversion opportunities to successful conversions.

Things to know

  • You can attach a conversion opportunity tag to a job when you enter job details.

  • Conversion opportunity tags can track the conversion rates of equipment, materials, and services.

  • Conversion opportunity tags are also used to track replacement opportunities.

Create a tag

To create a conversion opportunity tag, complete the following:

  1. Go to Settings > Tag Types.

  2. Click Add.

  3. Enter the Color, Name, and Code for the tag.

  4. Select the importance of the tag from the drop-down list.

  5. Select Conversion opportunity.

  6. Click Save.

Attach a tag to a pricebook item

You can attach an opportunity tag by editing the item:

  1. Go to the navigation bar and click Pricebook.

  2. In the side menu, click Services, Equipment, or Materials, depending on the item you want to edit. The item table opens.

  3. Browse the table or use the search field to find the item you want to edit. You can search by item code, name, or description. Tip: For service and equipment items, click Filters to open the filters menu. You can include items in the table based on price, sold hours, category, and other details. After you set your filters, click Apply.

  4. For the item you want to edit, on the right side of the item table, click More ⠇ and select View/Edit Item.

    The Edit Item screen opens.

  5. Click the Conversion Tags dropdown and select the tag you want to use.

  6. When you're done, click Save.

When you book a job that has a conversion opportunity, attach the same conversion opportunity tag to the job. The opportunity is considered converted when the technician on the job adds the item to the invoice. This allows you to track the success of conversion opportunities when running the Tag Conversion Report by Technician.

Want to learn more?

Important note: Some features may not be currently included in your account and additional configuration may be required. Please contact technical support for details.