--- title: "Register your business for text messaging with TCR in ServiceTitan Max" slug: "register-your-business-for-text-messaging-with-tcr-in-servicetitan-max" updated: 2026-07-11T15:45:02Z published: 2026-07-11T15:45:02Z canonical: "help.servicetitan.com/register-your-business-for-text-messaging-with-tcr-in-servicetitan-max" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Register your business for text messaging with TCR in ServiceTitan Max ## Overview Administrators and office managers use *TCR Brand Management* in ServiceTitan to register their business with The Campaign Registry (TCR) and authorize SMS and MMS delivery. TCR is the third-party registry that AT&T, Verizon, T-Mobile, and U.S. Cellular use to approve business text messaging on 10-digit long code (10DLC) numbers. Brand registration is the foundation of the entire messaging stack — once approved, it unlocks Contact Center Chat, Dispatch Pro intracompany SMS, Marketing Review Requests, customer notifications, and dispatch alerts. Without registration, mobile carriers block all outbound texts across these features. > [!WARNING] > **Caution:** TCR brand registration is a setup gate. Verification takes 7-10 business days, and downstream messaging features cannot send SMS or MMS until your brand and campaign are both approved. Complete this step early in onboarding to avoid delays. --- ### #### Who uses this feature - Administrators and office managers - Applies to all business types - Applies to all trades #### Feature configuration - Account configuration is required to use this feature. Please contact [Technical Support](http://go.servicetitan.com/ask) for details. ## Things to know - Brand verification by mobile carriers typically takes **7-10 business days**. Submit early to avoid SMS delivery gaps during onboarding or go-live. - Registration involves one-time and monthly pass-through fees from carriers, billed without markup. - ServiceTitan uses your Employer Identification Number (EIN) or Canada Business Number (BN) to pre-fill public business data from official registries. - Each TCR campaign is limited to 49 associated phone numbers. ## Best practices - Confirm your public company information exactly matches IRS or official records before submitting — mismatches are the most common cause of rejection. - Make sure your company website includes a clear privacy policy, a Call-to-Action describing your messaging program, and Terms & Conditions before submitting. These are mandatory for brand approval across all verticals (except Sole Proprietorships). - Use a unique Doing Business As (DBA) name for each additional brand. Your website domain and Terms of Service domain must match your legal business name or DBA. - Register as early as possible in onboarding. Waiting until go-live delays customer notifications and dispatch SMS by up to 10 business days. ## Use cases - An administrator at a parent company with several regional branches (DBAs) registers each branch as a separate brand to maintain distinct messaging identities. ## Step 1: Register a new TCR brand Register your business brand to authorize text messaging and avoid carrier blocking. > [!NOTE] > **Note:** Registration involves one-time and monthly pass-through fees from carriers. 1. Go to the top toolbar and click **Settings**. 2. In the side panel, go to **Contact Center Pro > TCR Brand Management**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/register-your-business-for-text-messaging-with-tcr-in-servicetitan-max-image-9c2rbof4.png) 1. On the *TCR Brand Management* screen, click **Create Brand**. 2. On the *Review Brand Fees and Terms* pop-up, review the costs, select the checkbox, and click **Accept & Continue**. 3. On the *Create Brand* screen, complete all required fields: 1. **Add EIN Number:** Select your **Country** and enter your **EIN** or **BN**. 2. **Review Public Company Information:** Confirm the auto-populated details exactly match your tax registration records. 3. **Add Brand, Website, and Primary Contact:** Enter DBA Name, Website Domain, Terms of Service Link, Contact Name, and Contact Email. 4. **Stock Details:** Indicate whether your company is publicly traded. If yes, enter Business Contact Email, Stock Symbol, and Stock Exchange. > [!TIP] > **Tip:** Mismatches with IRS or official records are the most common cause of TCR rejection. Verify each field before continuing. 1. When finished, click **Submit for Verification**. > [!WARNING] > **Caution:** If your brand registration is rejected, resubmitting incurs another fee. Verify your information matches official records before submitting. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/register-your-business-for-text-messaging-with-tcr-in-servicetitan-max-image-bq7t5lgg.png) ## Step 2: View brand and campaign status After submitting, monitor your registration progress directly in *TCR Brand Management*. Verification typically takes 7-10 business days. 1. Go to **Settings > Contact Center Pro > TCR Brand Management**. 2. Find your brand and check the *Brand ID* and status — *Pending*, *Approved*, or *Rejected*. 3. Review the *Campaign ID*, status, and phone numbers currently associated with that campaign. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/register-your-business-for-text-messaging-with-tcr-in-servicetitan-max-image-3feko1fy.png) > [!NOTE] > **Note:** If your brand registration is rejected, contact [Technical Support](http://go.servicetitan.com/ask) before resubmitting. ## Step 3: Verify SMS is enabled after approval Once your brand is approved and your campaign is *Verified*, confirm SMS is active for customer notifications. 1. Go to **Settings > Contact Center Pro > Phone Numbers** and check the *TCR Campaign ID* column. Numbers with a *TCR Campaign ID* assigned are active for outbound messaging. > [!NOTE] > **Note:** This applies to 10DLC numbers only. Toll-free numbers display verification status in the Status column — only numbers with *Verified* status can send messages. 2. Go to **Settings > Communications > Customer Notifications** and click any notification type. A **green checkmark** confirms the default SMS number is set up and notifications are ready to send. A **red warning** means the default SMS number is not yet set — click **Edit phone number** to set it. > [!WARNING] > **Caution:** It can take up to an hour after a number is associated with a campaign before it can text out. ## Want to learn more? - See [Business registration for messaging - FAQ](/v1/docs/business-registration-for-messaging-faq) - See [TCR campaign guidelines and requirements](/v1/docs/tcr-campaign-guidelines-and-requirements) Targeted text message campaigns sent to customer segments through Marketing Pro. **What it does:** Reaches customers on the highest-open-rate channel (SMS) with time-sensitive promotions, reminders, and service offers. **Also called:** Text marketing, SMS marketing **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) **a.k.a.** Text Campaigns A regular 10-digit phone number approved for business texting (vs. toll-free). **What it does:** Enables compliant SMS messaging to customers using a standard local number, improving deliverability and trust. **Also called:** Standard business number approved for texting **Tags:** Phones Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) AI-powered dispatching product that analyzes job requirements, technician skills, drive time, and capacity to optimize job assignments. **What it does:** Maximizes technician utilization and on-time arrivals by algorithmically routing and assigning jobs — reducing the cognitive load on dispatchers. **Also called:** AI dispatch, Smart dispatch **Tags:** Dispatch Pro, ServiceTitan Max, AI-Powered [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Automated SMS or email requests sent to customers post-job asking them to leave a review on Google or other platforms. **What it does:** Increases review volume and star ratings — directly impacting organic search rankings and inbound lead flow. **Also called:** Review ask, Post-job review prompt **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) ServiceTitan's enterprise-grade call center product, adding advanced queue management, live coaching, and AI features to Phones Pro. **What it does:** Enables multi-agent contact center operations with real-time supervision, analytics, and AI-assisted call handling at scale. **Also called:** CCP, Advanced Phones Pro **Tags:** Contact Center Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) **a.k.a.** CCP