---
title: "Leads without customers and locations"
slug: "leads-without-customers-and-locations"
updated: 2026-03-31T11:33:34Z
published: 2026-03-31T11:33:34Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Leads without customers and locations

## Overview

There may be situations where you need to capture a lead without a customer and location record. For example, you don’t have enough details to create a full customer record, but it’s a legitimate inquiry and you want to follow up later.

Learn how to capture a lead without a customer and location record and how to identify captured leads that aren't attached to customer and location records.

---

### 

#### Who uses this feature

- CSRs
- Applies to all business types

#### Feature configurations

- Account configuration is required to use this feature. Please contact [Technical Support](http://go.servicetitan.com/ask) for details.

## Things to know

- Before getting started, make sure an administrator on your team has created *Lead* call reasons. You can only capture leads by selecting a call reason that is classified as a *Lead*. For more, see [Set up call reasons](/v1/docs/set-up-call-reasons).
- When you close a call without selecting a location, the *Call Reasons* screen may remind you that you haven’t selected a location, but you can still close out.

## Best practices

- While it’s not required to capture leads, we recommend that you [set recall, warranty, and lead job booking guides](/v1/docs/set-recall-warranty-and-lead-job-booking-guides) so you’re prepared for different workflows.

## Use cases

- You aren’t able to convince a potential customer who calls you to book a job because they want an exact price quote over the phone. They’re still interested and are a valid lead, but you don’t know the location for the potential job.
- A potential customer wants a call back but they don’t want to give out their address.
- A lead comes in through email or chat with only partial information, but is a potential job.

## Capture a lead without a customer or location record

If you’re not able to gather the information needed to [create a customer and location record](/v1/docs/create-a-customer-record), you can capture the details you do have in the contact fields and *Summary* section of the lead.

> **Note:**Make sure you have [Leads Integrations](/v1/docs/leads-integrations-overview) and [Lead call reasons](/v1/docs/set-up-call-reasons) set up so you can capture leads on the [Calls](/v1/docs/capture-a-lead-from-an-incoming-call) and [Bookings](/v1/docs/capture-a-lead-from-a-booking) screens.

![Log a follow up box in Call Booking](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/leads-without-customers-and-locations-image-k74x6ga8.png)

Try to at least capture a name, phone number, and city when possible, so you know how to reach the lead again.

After you **Submit & Close** the lead, you might see a confirmation message asking if you want to proceed without selecting a location record. Location records aren't required for capturing leads. You can proceed without selecting a location record.

![Confirmation message asking if you want to proceed without selecting a location record](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/leads-without-customers-and-locations-image-2azu2f7q.png)

Keep in mind that while a customer and location record isn't required to capture a lead in ServiceTitan, it is required when you [convert the lead to a job](/v1/docs/convert-a-lead-to-a-job).

## Identify leads that aren’t attached to customer or location records

You can quickly identify when a lead isn’t attached to a customer or location record.

While [viewing a lead](/v1/docs/use-the-follow-up-screen-to-find-and-view-captured-leads), you see *Lead* listed above any details that were captured when the lead was created.

![Lead details in the Lead overview page](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/leads-without-customers-and-locations-image-2dji9gsf.png)

## Want to learn more?

- Visit ServiceTitan Academy to enroll in [Job Booking Basics](https://servicetitan.docebosaas.com/learn/courses/376/job-booking-basics)
- See [Capture a lead from an incoming call](/v1/docs/capture-a-lead-from-an-incoming-call)
- See [Capture a lead from a booking](/v1/docs/capture-a-lead-from-a-booking)
- See [Capture a lead manually](/v1/docs/capture-a-lead-manually)
- See [Use the Follow Up screen to find and view captured leads](/v1/docs/use-the-follow-up-screen-to-find-and-view-captured-leads)
- See [Convert a lead to a job](/v1/docs/convert-a-lead-to-a-job)
