--- title: "View Ads Optimizer's Impact" slug: "view-ads-optimizer-s-impact" updated: 2026-10-15T00:57:34Z published: 2026-10-15T00:57:34Z canonical: "help.servicetitan.com/view-ads-optimizer-s-impact" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # View Ads Optimizer's Impact ## Overview Review the metrics on the Ads Optimizer screen to get an overview of its impact on your Ads Return on Investment (ROI). Enter your performance baseline to gain more confidence in the benefits of Ads Optimizer, and add your profit margin for a more accurate calculation of wasted spend. This will help you make the most of your advertising investments. --- ### #### Who uses this feature - Marketing managers, business owners, agency partners, and other marketers on your team - Primarily for Commercial Service & Replacement and Residential Service & Replacement business types #### Feature configuration - Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. If you're unsure about this, please reach out to your Pro Account Manager. - After you have added a Marketing Pro package with Ads to your account, you can enable Ads Optimizer directly in ServiceTitan. If you're interested in our prepay-and-save packages, please reach out to your Pro Account Manager or request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro/marketing). ## View Ads Optimizer's Impact To see an overview of Ads Optimizer's impact, review the metrics on the *Ads Optimizer* screen: - **Signals sent to Google:** The number of conversions posted to your integrated Google Ads accounts. - **Data enhancements:** The number of times smart attribution features in Marketing Pro Ads helped assign marketing campaigns. For more, see [Marketing Pro Ads Smart Attribution](/v1/docs/marketing-pro-ads-smart-attribution). - **Bid strategy experiments:** The number of value-based experiments created by Optimizer in Google Ads. - **% increase or decrease in Cost per Lead:** Percent change in cost per lead from the time of your first attributed lead compared to the baseline average cost per lead. - **% increase or decrease in ROAS:** Percent change of return on ad spend (ROAS) from the time of your first attributed lead compared to the baseline ROAS. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-t1irw6k5.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) ## Set Baseline and Average Profit Margin for Ads Optimizer The first time you access Ads Optimizer, you are prompted to enter your baseline performance and average profit margin. This information provides a clearer picture of the benefits Ads Optimizer delivers and helps to more accurately identify any wasted spend. > [!NOTE] > **Note:** If you previously set your baseline and average profit margin and need to update them, see the [Edit Baseline and Average Profit Margin for Ads Optimizer](/construction/docs/view-ads-optimizer-s-impact#edit-baseline-and-average-profit-margin-for-ads-optimizer) section below. 1. Go to the top toolbar and click **Marketing**. 2. In the side menu, click **Ads Optimizer** under *Campaigns*. 3. In the *Set Baseline* screen that opens, enter a baseline that you want to measure your Optimizer performance against. This includes: > [!NOTE] > **Note:** If you don't know these numbers for your business, enter the minimum acceptable values for these numbers. For example, if you know that the smallest ROAS that you can tolerate is 3x and you plan on spending $5,000 a month, enter $5,000 for your Montly Google Ad Spend and $15,000 for your Montly Google Ad Revenue. Entering a best guess is fine as you can always come back and edit these values later. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-mox3bhyz.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) - **Monthly Google Ad Spend:** Enter the total amount you spend on Google Ads each month on average. - **Monthly Google Ad Revenue:** Enter the total income you generate from Google Ads each month on average. - **Average Cost/Lead:** Enter the average amount you spend per lead acquired through Google Ads campaigns. 4. Click **Next**. 5. Enter your **Average Profit Margin**. This is used to calculate the *Profit* column on the *Performance* tab. > [!NOTE] > **Note:** This does not need to be exact. A ballpark estimate is fine. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-siu397vc.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) 6. Click **Next**. 7. You've successfully set your baseline and average profit margin. When ready, click **Done** to go to Ads Optimizer. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-28whlg2t.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) ## Edit Baseline and Average Profit Margin for Ads Optimizer You can edit your baseline and average profit margin for Ads Optimizer at any time. 1. Go to the top toolbar and click **Marketing**. 2. In the side menu, click **Ads Optimizer** under *Campaigns*. 3. Click **More ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-da5wgknr.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D)** **> Edit Baseline**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-w7t7nzoi.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) 4. In the *Edit Baseline* screen that opens, edit the baseline used to measure your Optimizer performance against as needed. This includes: > [!NOTE] > **Note:** If you don't know these numbers for your business, enter the minimum acceptable values for these numbers. For example, if you know that the smallest ROAS that you can tolerate is 3x and you plan on spending $5,000 a month, enter $5,000 for your Montly Google Ad Spend and $15,000 for your Montly Google Ad Revenue. Entering a best guess is fine as you can always come back and edit these values later. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-lx3n3gfd.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) - **Monthly Google Ad Spend:** Enter the total amount you spend on Google Ads each month on average. - **Monthly Google Ad Revenue:** Enter the total income you generate from Google Ads each month on average. - **Average Cost/Lead:** Enter the average amount you spend per lead acquired through Google Ads campaigns. 5. Click **Next**. 6. Edit your **Average Profit Margin** as needed. This is used to calculate the *Profit* column on the *Performance* tab. > [!NOTE] > **Note:** This does not need to be exact. A ballpark estimate is fine. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-2qh8851a.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) 7. Click **Next**. 8. You've successfully updated your baseline and average profit margin. When ready, click **Done** to return to Ads Optimizer. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/view-ads-optimizers-impact-image-z0t2n4vx.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A46Z&se=2026-10-30T23%3A49%3A46Z&sr=c&sp=r&sig=iYfaZn%2FsMYJdK6Is35F4P3m2%2BTSeVSl4gI4oHjPszcs%3D) ## Want to learn more? - See [Get started with Marketing Pro Ads](/construction/docs/get-started-with-marketing-pro-ads) - See [Marketing Analytics](/v1/docs/use-marketing-analytics) - See [Google Ads Integration](/construction/docs/google-ads-integration) Marketing Pro tool that auto-tunes Google Ads spend based on real revenue and team capacity. **What it does:** Automatically adjusts Google Ads budgets and bids using actual job revenue and technician availability to maximize ROI. **Tags:** Marketing Pro, ServiceTitan Max, AI-Powered [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)