--- title: "Use Capacity Awareness with Ads Optimizer" slug: "use-capacity-awareness-with-ads-optimizer" updated: 2026-10-15T00:57:31Z published: 2026-10-15T00:57:31Z canonical: "help.servicetitan.com/use-capacity-awareness-with-ads-optimizer" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Use Capacity Awareness with Ads Optimizer ## Overview Using Capacity Awareness in Ads Optimizer helps you adjust your ad budgets according to your team's capacity. --- ### #### Who uses this feature - Marketing managers, business owners, agency partners, and other marketers on your team - Primarily for Commercial Service & Replacement and Residential Service & Replacement business types #### Feature configuration - Your account needs to have a Marketing Pro package with Ads enabled to use Ads Optimizer. If you're unsure about this, please reach out to your Pro Account Manager. - After you have added a Marketing Pro package with Ads to your account, you can enable Ads Optimizer directly in ServiceTitan. If you're interested in our prepay-and-save packages, please reach out to your Pro Account Manager or request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro/marketing). ## Things to know - Only admins, owners, or general managers can enable Ads Optimizer. - Ads Optimizer requires Ads Measurement to be fully configured. This includes [Google Ads integration](/construction/docs/google-ads-integration), [Google Analytics integration](/v1/docs/google-analytics-integration), and [Dynamic Call Tracking using DNI](/construction/docs/dynamic-call-tracking-using-dni-integration). ## Use Capacity Awareness To get alerts on your team's capacity for Ads campaigns: 1. Go to the top toolbar and click **Marketing** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-a92fw6k9.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D). 2. In the side menu, click **Ads Optimizer** under *Campaigns*. 3. On the *Ads Optimizer* screen that opens, click the **Settings** tab. 4. Select a campaign and go to its *Capacity Awareness* column. 5. Click **Enable** to receive alerts about the capacity of the Ads campaign. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-35ccr7d8.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 6. In the *Step 1* screen that opens, click **Next**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-1y1gdbtg.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 7. In the *Step 2* screen that opens, select business units for the jobs the Ads campaign aims to create. This tells Ads Optimizer which technicians to monitor. When finished, click **Next**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-k1iktfdk.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 8. In the *Step 3* screen that opens, use the slider to **Select how many days ahead to monitor your capacity**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-gy09iz2q.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 9. Then select the lowest and highest capacities the technician needs to reach to send you the notification. When finished, click **Next**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-9ocav1q4.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 10. In the *Step 4* screen that opens, add the email addresses for the people and team responsible for the success of this campaign. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/use-capacity-awareness-with-ads-optimizer-image-u1me5vv9.png?sv=2026-02-06&spr=https&st=2026-10-30T22%3A49%3A59Z&se=2026-10-30T23%3A49%3A59Z&sr=c&sp=r&sig=IcyLD6VOwZYkMhEvn1y6kFCvArbDaFpRRtaslv2Klmo%3D) 11. When finished, click **Done**. > [!NOTE] > **Note:** If needed, you can edit the Capacity Awareness alerts from the table of campaigns. ## Want to learn more? - See [Get started with Marketing Pro Ads](/construction/docs/get-started-with-marketing-pro-ads) - See [Marketing Analytics](/v1/docs/use-marketing-analytics) - See [Google Ads Integration](/construction/docs/google-ads-integration) Marketing Pro tool that auto-tunes Google Ads spend based on real revenue and team capacity. **What it does:** Automatically adjusts Google Ads budgets and bids using actual job revenue and technician availability to maximize ROI. **Tags:** Marketing Pro, ServiceTitan Max, AI-Powered [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)