---
title: "Understanding ServiceTitan Vocabulary: Sales"
slug: "understanding-servicetitan-vocabulary-sales"
updated: 2026-10-15T01:30:29Z
published: 2026-10-15T01:30:29Z
canonical: "help.servicetitan.com/understanding-servicetitan-vocabulary-sales"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding ServiceTitan Vocabulary: Sales

| **ServiceTitan term** | **When is this term used?** | **What this triggers in ServiceTitan** |
| --- | --- | --- |
| **Marketing lead** | A CSR books a job, and a sales technician is dispatched. The sales technician is assigned a *marketing lead*. | - *On the dashboard*: Marketing leads are counted in the *Sales* section of the dashboard. Marketing lead count is in # Opps (under *All Leads* as well as *Marketing Leads*). |
| **Technician-generated lead** | A service technician is at a job site, and convinces the customer to get estimates to replace an old furnace. A technician-generated lead is set, and a sales technician is dispatched to offer estimates. The sales technician has been assigned a *technician-generated lead*. | - *On the dashboard*: Technician-generated lead are counted in the *Sales* section of the dashboard. The technician-generated lead count is in # Opps (under *All Leads* as well as *Technician-Generated Leads*). |
| **Sales opportunity** | A sales technician is dispatched to a marketing lead or technician-generated lead—these are *sales opportunities*. | When the sales technician creates one or more estimates for the customer, the opportunity appears Follow Ups. The opportunity includes all estimates created for that job. The opportunity remains open in Follow Ups until an estimate is sold. |
| **Open opportunity** | Estimates have been created for a customer, but nothing has been sold or converted. The opportunity status is *Open*. | Use the *Opportunities* screen in *Follow Ups* to view open estimates and follow up with those customers. Click an opportunity to reach the *Opportunity Follow-Up* (where you can log follow-up activity). |
| **Won opportunity** | At least one of the estimates created for a customer is sold with a subtotal greater than or equal to the sold threshold. The opportunity status is *Won*. If the subtotal is below the sold threshold, the opportunity status changes to *Dismissed*. | When an estimate is sold, it appears in *Follow Ups* on the *Sold Estimates* screen. You can use the *Sold Estimates* screen to follow up with customers to schedule the job and assign a technician to perform the work. |