---
title: "Understand why review filtering is going away"
slug: "understand-why-review-filtering-is-going-away"
updated: 2026-10-15T00:57:37Z
published: 2026-10-15T00:57:37Z
canonical: "help.servicetitan.com/understand-why-review-filtering-is-going-away"
excludeFromSearch: true
excludeFromExternalSearch: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understand why review filtering is going away

## Overview

ServiceTitan is sunsetting the review filtering feature found in Marketing Pro Reputation's advanced review generation surveys to align with updated Federal Trade Commission (FTC) regulations regarding consumer reviews.

---

### 

#### Who uses this feature

- Marketing managers, business owners, and other marketers on your team
- Applies to all business types
- Applies to all trades

#### Feature configuration

- To get started with Marketing Pro Reputation, request a demo on our [Pro Products page](https://www.servicetitan.com/features/pro), or reach out to your Customer Success Manager (CSM) or Pro Account Manager (PAM).

## Why review filtering is going away

Here's why we're making this change:

- The FTC is charged with protecting consumers. The FTC can bring enforcement actions and initiate investigations against companies that they believe are being unfair or deceptive to consumers.
- The FTC recently updated the Final Rule on the Use of Consumer Reviews and Testimonials (Final Rule), which in part strengthens the FTCs prohibition against companies removing or suppressing negative reviews of a company's product or service offering.
- ServiceTitan's review filter allows companies to avoid posting reviews under a certain rating, which the FTC would likely see as permitting review suppression.
- Both ServiceTitan and companies using this feature could be investigated and endure enforcement action by the FTC. ServiceTitan for offering the review filtering feature and companies for using the review filter. Here are a few examples of other companies being impacted:
  - Fashion Nova was prohibited from suppressing customer reviews of its products and was required to pay $4.2 million to settle FTC allegations. Fashion Nova used a third-party tool to suppress negative reviews.
  - The FTC investigated Yotpo, who the FTC believed was suppressing reviews. The FTC closed its investigation into Yotpo after they made certain changes to their platform.
  - The FTC sent warning letters to 10 review management companies, highlighting that their product offering allowed companies to take improper steps to avoid collecting or publishing negative reviews.

Existing surveys with review filtering enabled will continue to deliver. However, customers will no longer be directed to leave—or not leave—public reviews based on their initial feedback. Instead, all customers will be routed to leave an external review after sharing their feedback.

## Want to learn more?

- See [Use Advanced Setup to create an SMS (text message) survey](/construction/docs/use-advanced-setup-to-create-an-sms-text-message-survey-1)
- See [Use Advanced Setup to create an email survey](/construction/docs/use-advanced-setup-to-create-an-email-survey-1)

ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns.

**What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue.

**Also called:** ST Marketing, Marketing automation

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

Targeted text message campaigns sent to customer segments through Marketing Pro.

**What it does:** Reaches customers on the highest-open-rate channel (SMS) with time-sensitive promotions, reminders, and service offers.

**Also called:** Text marketing, SMS marketing

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)

**a.k.a.** Text Campaigns