--- title: "Create conversion opportunity tags" slug: "create-conversion-opportunity-tags" updated: 2026-10-15T01:14:45Z published: 2026-10-15T01:14:45Z canonical: "help.servicetitan.com/create-conversion-opportunity-tags" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Create conversion opportunity tags ## Overview Conversion opportunity tags help you monitor your technicians' effectiveness in selling pricebook items, for instance, by attaching a tag to an air filter in your pricebook. --- ### #### Who uses this feature - Administrators and managers - Applies to all business types ## Things to know - Jobs sharing the same tag on the invoice are considered successful conversions, allowing you to generate reports for performance analysis. - You can attach a conversion opportunity tag to a job when you [enter job details](/construction/docs/enter-job-details). - Conversion opportunity tags can track the conversion rates of materials, and services. - You can't add conversion tags to equipment records. - Conversion opportunity tags are also used to track [replacement opportunities](/construction/docs/manage-replacement-opportunities). - When you book a job with a conversion opportunity, attach the same conversion opportunity tag to the job. The opportunity is considered converted when the technician on the job adds the item to the invoice, enabling easy tracking in the Tag Conversion Report by Technician. ## Create a tag 1. Go to the top toolbar and click **Settings** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-gnav-settings-inactive.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D). 2. In the side panel, go to **Operations** > **Tag Types**. 3. Click **Add**. 4. Enter the **Color**, **Name**, and **Code** for the tag. 5. Select the importance of the tag from the dropdown list. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-conversion-opportunity-tags-image-36o7sxaj.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) 6. Select **Conversion opportunity**. 7. Click **Save**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-conversion-opportunity-tags-image-x326pzib.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) ## Attach a tag to a pricebook item You can attach an opportunity tag by editing the item: 1. Go to the navigation bar and click **Pricebook** ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-gnav-pricebook-inactive.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) . 2. From the side menu, click **Services** or **Materials**, depending on the item you want to edit. The item table opens. 3. Browse the table or use the search field to find the item you want to edit. You can search by item code, name, or description. > [!TIP] > **Tip:** For service and material items, click **Filters** to open the filters menu. You can include items in the table based on price, sold hours, category, and other details. After you set your filters, click **Apply**. 4. For the item you want to edit, on the right side of the item table, click **More**![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-more-vert-blue.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D)and select **View/Edit Item**. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-conversion-opportunity-tags-image-uu604gag.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) 5. On the *Edit Item* screen that opens, click the **Conversion Tags** dropdown and select the tag you want to use. ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-conversion-opportunity-tags-image-z1tl0x3q.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) 6. When finished, click **Save**. You can also add tags to services, materials, or equipment by inline editing. 1. From the side menu, click **Services** or **Materials**, depending on the item you want to edit. 2. Switch the toggle to ***Edit* *Mode***. 3. Click the ***Conversion Tags*** field. > [!NOTE] > **Note:** If you don’t see the Conversion Tags column, you can [customize item table columns](/construction/docs/edit-pricebook-items#customize-item-table-columns). 4. Add the conversion tag from the dropdown list. For more, see [Bulk edit pricebook items](/construction/docs/bulk-edit-pricebook-items). ![](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/create-conversion-opportunity-tags-image-1o507p60.png?sv=2026-02-06&spr=https&st=2026-10-31T00%3A41%3A45Z&se=2026-10-31T01%3A41%3A45Z&sr=c&sp=r&sig=dqDLx%2BgoKoG9aj8kjJC0yLGxtAuvkNCSjXGrCloRIlc%3D) ## Want to learn more? - Visit ServiceTitan Academy to enroll in [Introduction to Pricebook](https://servicetitan.docebosaas.com/academy/learn/courses/391/Pricebook-Basics)