---
title: "Add a custom unsubscribe URL to Marketing Pro emails: recommended workflow"
slug: "add-a-custom-unsubscribe-url-to-marketing-pro-emails-recommended-workflow"
updated: 2026-10-15T00:56:27Z
published: 2026-10-15T00:56:27Z
canonical: "help.servicetitan.com/add-a-custom-unsubscribe-url-to-marketing-pro-emails-recommended-workflow"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add a custom unsubscribe URL to Marketing Pro emails: recommended workflow

### Things to know

- If you don't add a custom unsubscribe link to an email template, the system automatically includes a generic *Unsubscribe* link at the bottom of the email.
- The unsubscribe links in delivered Marketing Pro emails are custom to each email address and should not be reused in the email templates.
- If the email template should have a custom unsubscribe link, only the Unsubscribe merge tag should be used to generate an unsubscribe link for each recipient.

### Workflows

### Create a custom unsubscribe link

Use the unsubscribe merge tag to create custom unsubscribe links in Marketing Pro email templates.

To do that:

1. In ServiceTitan, go to the navigation bar and click **Marketing**. ![SPT-492-1](https://images.ctfassets.net/mb2ty0185mk8/6gemTpDA0UxCxTK8tWGnQC/d9053a29305363464853c934f05d9ca1/SPT-492-1.png)
2. Find the email template where the unsubscribe link will be added. If the email template is already in a *Campaign* draft:
3. Select **Campaigns**. ![SPT-492-2](https://images.ctfassets.net/mb2ty0185mk8/3sdLCQFLU85GmW0tPKZU65/b46081419a37c6437f07cd1a78b9ff6b/SPT-492-2.png)
4. Select the desired campaign.
5. From the *Actions* dropdown, select **Edit**. ![SPT-492-2.1](https://images.ctfassets.net/mb2ty0185mk8/3yC3SCIZu6jD2nEKxofse6/2e4eb50e1505b9e16962b0deef4520f8/SPT-492-2.1.png) The *Review and Submit* page opens.
6. In the *Email Sequence* section, click **Edit**. ![SPT-492-3](https://images.ctfassets.net/mb2ty0185mk8/3v4kmPzjdxeZAm2uuSOW8u/0415676e309696a62e6f960838dc563a/SPT-492-3.png)
7. Hover over the email template you want to edit, click **Edit**. ![SPT-492-4](https://images.ctfassets.net/mb2ty0185mk8/47IQcZd3rtYIcfrH92BnuA/06a03197e8bc3eb1248734ddcc591056/SPT-492-4.png)

If the email template isn't in a *Campaign*:

1. In ServiceTitan, go to the navigation bar and click **Marketing**.
2. Select **Email Templates**. ![SPT-492-5](https://images.ctfassets.net/mb2ty0185mk8/5tK8ExobXszCOptUmjV8FL/2ad00a2e8a95480d58a222bf16ba6723/SPT-492-5.png)
3. Find the template, and click **Edit**. ![SPT-492-6](https://images.ctfassets.net/mb2ty0185mk8/6QdFB9Gw6VSHhMucI79oUD/f16d404911c8ef3054c7c6d3b38122a1/SPT-492-6.png) The *Configure Email Content* page opens. If the template doesn't have an unsubscribe link section:
4. Click **Content**. ![SPT-492-7](https://images.ctfassets.net/mb2ty0185mk8/2qR1S2jzacsEwqY7ZTY3hA/5cc77ecb2c92e558ff2aa6f00e691251/SPT-492-7.png)
5. Drag *Text* to the bottom of the email template. ![SPT-492-8](https://images.ctfassets.net/mb2ty0185mk8/YPFF1SiFey7ClqNBiCBZe/819197a3733d8a4d3a45a1d54fb60fbe/SPT-492-8.png)
6. Delete the prefilled text.
7. Enter the custom unsubscribe text you want.
8. Highlight the words that should contain the unsubscribe link.

If the template already has an unsubscribe link section:

1. Click the box that contains the unsubscribe link. ![SPT-492-9](https://images.ctfassets.net/mb2ty0185mk8/1JfncDm9b8au6kGE3qr4vP/7597e49f1212501afca761fc1988b904/SPT-492-9.png)
2. Customize the unsubscribe text as you want.
3. Highlight the words that contain the unsubscribe link.
4. From the *Special links* dropdown, select **Frequently Used** > **Unsubscribe Link**. ![SPT-492-10](https://images.ctfassets.net/mb2ty0185mk8/13ChBTaMRu5Piz0NOVrago/b6f4631586913f9df3f157cb934dd031/SPT-492-10.png)

> [!NOTE]
> **Note:** Only the Unsubscribe merge tag should be used in the email template. Do not reuse any existing unsubscribe links.
5. When you're done, click **Save**. To send a test and preview the unsubscribe link:
6. From the *Actions* dropdown, select **Send Test**. ![SPT-492-11](https://images.ctfassets.net/mb2ty0185mk8/54KmoWshM4QSA8BneEFybD/a65512cdba685205b43e0c916055434e/SPT-492-11.png)

### Related Content

- [Create email templates](/v1/docs/create-email-templates-1)
- [Add special links and merge tags to your email content](/v1/docs/add-special-links-and-merge-tags-mpro)

ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns.

**What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue.

**Also called:** ST Marketing, Marketing automation

**Tags:** Marketing Pro

[See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)