--- title: "Manage Marketing Pro Digital Ads settings" slug: "manage-marketing-pro-digital-ads-settings" tags: ["Area - Marketing Pro (v1)", "Area - Marketing Pro (v2)", "Focus - Construction", "Focus - Service Replacement", "Role - Admin", "Type - Commercial", "Type - Residential"] updated: 2026-11-04T14:37:51Z published: 2026-11-04T14:37:51Z canonical: "help.servicetitan.com/manage-marketing-pro-digital-ads-settings" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.servicetitan.com/llms.txt > Use this file to discover all available pages before exploring further. # Manage Marketing Pro Digital Ads settings ## Overview Use the Digital Ads section of the Marketing Pro settings to manage your ads' marketing attributions. Marketing Pro Digital Ads include: - Marketing Attribution Override - Marketing Attribution Window --- ### #### Who uses this feature - Marketing managers, business owners, agency partners, and other marketers on your team - Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types - Applies to all trades #### Feature configuration - To get started with Marketing Pro Digital Ads Attributions, request a demo by clicking **Get Started** on our [Pro Products page](https://www.servicetitan.com/features/pro), or reach out to your Customer Success Manager (CSM) or Pro Account Manager. ## Things to know - Organize activating and deactivating Marketing Attribution Override with your CSR colleagues to not cause any confusion. ## Marketing Attribution Override Marketing Attribution Override helps you to manually configure the marketing campaigns of the calls received that created work orders. You can use Marketing Attribution Override in the Digital Ads section of Marketing Pro settings to eliminate the errors of automatically attributed campaigns by the Dynamic Number Insertion (DNI) integration. Manual Marketing Attribution is enabled by default in ServiceTitan. ## Disable Manual Marketing Attribution To disable Manual Marketing Attribution drop-down on the *Calls* screen and use the automatically attributed feature generated by the Dynamic Number Insertion (DNI) integration set on your website: 1. Go to the top toolbar and click **Settings** ![A simple icon representing a settings gear. ](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-gnav-settings-inactive.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D). 2. In the side panel, click **Marketing Pro** **>** **Digital Ads**. ![Digital Ads section of the Marketing Pro settings.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/manage-marketing-pro-digital-ads-settings-image-tkft1j63.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D) > [!NOTE] > **Note:** Manual Marketing Attribution is enabled by default in ServiceTitan. This allows your CSR to choose the campaign connected to the received call from the Calls screen. ![Marketing Campaigns highlighted on the screen.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/manage-marketing-pro-digital-ads-settings-image-t28nezzz.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D) 3. In the *Marketing Attribution Override* section, turn off the **Manual Marketing Attribution** toggle to let the system select the marketing campaign attributed to the received call when a call is received or a work order is created. ![Manual Marketing Attribution toggle turned on.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/manage-marketing-pro-digital-ads-settings-image-d1chygg1.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D) > [!NOTE] > **Note:** This inactivates the **Marketing Campaigns** field on the Calls screen. ## Marketing Attribution Window For accurate attribution in Marketing Pro Optimizer, it's important to import revenue from follow-up work orders in Google Ads and Google Analytics. This ensures that all revenue for a string of related work orders is properly credited to the original click. For more information, see [Marketing Pro Optimizer](/commercial/docs/enable-marketing-pro-ads-optimizer). To associate the revenue data into Google Ads with the same attribution logic as the first work order in a window: 1. Go to top toolbar and click **Settings** ![A simple icon representing a settings gear. ](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/icon-gnav-settings-inactive.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D). 2. In the side panel, click **Marketing Pro** **>** **Digital Ads**. 3. In the *Marketing Attribution Window* section, turn on the **Use Marketing Window** toggle and specify a time range of the **Lookback Window**. If there are multiple work orders within the specified lookback window, each work order inherits the marketing campaign and attribution from the first work order in that window. ![Use Attribution Window toggle turned on.](https://cdn.document360.io/961862ab-d0f2-4d91-bb62-a62ee8184eff/Images/Documentation/manage-marketing-pro-digital-ads-settings-image-4oxlxguq.png?sv=2026-02-06&spr=https&st=2026-11-09T11%3A19%3A35Z&se=2026-11-09T12%3A19%3A35Z&sr=c&sp=r&sig=FdLATFvxpQtEkRLlPxHuTkzNqmGAW14I92FBzckGkjE%3D)We recommend having a 30-day time range for connecting multiple work orders to the first work order completed for the same customer. When a work order is completed, if there was an initial work order within the attribution window, that work order will have its campaign overwritten to match the first work order's campaign. If the first work order had a GCLID, UTM parameters, or other attribution information, then the newly completed work order will post to Google Ads/Analytics using that information. ## Want to learn more? - See [Marketing Pro Ads Optimizer](/commercial/docs/enable-marketing-pro-ads-optimizer) - See [Marketing Analytics](/commercial/docs/use-marketing-pro-ads-analytics) - See [Dynamic Call Tracking using DNI](/commercial/docs/dynamic-call-tracking-using-dni-integration) - See [Google Ads Integration](/commercial/docs/google-ads-integration) - See [Google Analytics Integration](/commercial/docs/google-analytics-integration) ServiceTitan's integrated marketing automation platform for email, SMS, direct mail, and digital ad campaigns. **What it does:** Drives new customer acquisition and repeat revenue by automating targeted campaigns across multiple channels — all tied to actual job revenue. **Also called:** ST Marketing, Marketing automation **Tags:** Marketing Pro [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview) Marketing Pro tool that auto-tunes Google Ads spend based on real revenue and team capacity. **What it does:** Automatically adjusts Google Ads budgets and bids using actual job revenue and technician availability to maximize ROI. **Tags:** Marketing Pro, ServiceTitan Max, AI-Powered [See the full glossary →](https://help.servicetitan.com/docs/glossary-overview)