Overview
Use the Digital Ads section of the Marketing Pro settings to manage your ads' marketing attributions.
Marketing Pro Digital Ads include:
Marketing Attribution Override
Marketing Attribution Window
Who uses this feature
Marketing managers, business owners, agency partners, and other marketers on your team
Primarily benefits Commercial Service and Replacement business types and Residential Service and Replacement business types
Applies to all trades
Feature configuration
To get started with Marketing Pro Digital Ads Attributions, request a demo by clicking Get Started on our Pro Products page, or reach out to your Customer Success Manager (CSM) or Pro Account Manager.
Things to know
Organize activating and deactivating Marketing Attribution Override with your CSR colleagues to not cause any confusion.
Marketing Attribution Override
Marketing Attribution Override helps you to manually configure the marketing campaigns of the calls received that created work orders. You can use Marketing Attribution Override in the Digital Ads section of Marketing Pro settings to eliminate the errors of automatically attributed campaigns by the Dynamic Number Insertion (DNI) integration.
Manual Marketing Attribution is enabled by default in ServiceTitan.
Disable Manual Marketing Attribution
To disable Manual Marketing Attribution drop-down on the Calls screen and use the automatically attributed feature generated by the Dynamic Number Insertion (DNI) integration set on your website:
Go to the top toolbar and click Settings
.In the side panel, click Marketing Pro > Digital Ads.
Note: Manual Marketing Attribution is enabled by default in ServiceTitan. This allows your CSR to choose the campaign connected to the received call from the Calls screen.
In the Marketing Attribution Override section, turn off the Manual Marketing Attribution toggle to let the system select the marketing campaign attributed to the received call when a call is received or a work order is created.
Note: This inactivates the Marketing Campaigns field on the Calls screen.
Marketing Attribution Window
For accurate attribution in Marketing Pro Optimizer, it's important to import revenue from follow-up work orders in Google Ads and Google Analytics. This ensures that all revenue for a string of related work orders is properly credited to the original click. For more information, see Marketing Pro Optimizer.
To associate the revenue data into Google Ads with the same attribution logic as the first work order in a window:
Go to top toolbar and click Settings
.In the side panel, click Marketing Pro > Digital Ads.
In the Marketing Attribution Window section, turn on the Use Marketing Window toggle and specify a time range of the Lookback Window. If there are multiple work orders within the specified lookback window, each work order inherits the marketing campaign and attribution from the first work order in that window.
We recommend having a 30-day time range for connecting multiple work orders to the first work order completed for the same customer. When a work order is completed, if there was an initial work order within the attribution window, that work order will have its campaign overwritten to match the first work order's campaign. If the first work order had a GCLID, UTM parameters, or other attribution information, then the newly completed work order will post to Google Ads/Analytics using that information.